Get All Access for $5/mo

If You Want to Start a Service Business for Women, Follow This Advice From Ellevest's Founder Sallie Krawcheck explains how she built her brand.

By Jen A. Miller Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jen Hacker sits down with Sallie Krawcheck, founder of Ellevest, an investing firm for women, to talk about what it's like to start a woman-oriented business. She explains how she first realized the need for her business, as well as some of the unique difficulties and strategies that came along with it.

She also explains some of her bad ideas and how she managed to narrowly escape them. Then, she breaks down a few tips she uses to connect with her audience and customers that you can use to start your business, as well as the one memory that particularly defines her entrepreneurial experience.

Click play to learn more.

Related: How Volunteering in Haiti Inspired This Founder to Start a Business for Social Good

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.

Jen A. Miller

Entrepreneur Network Contributor

Jen Miller is a brand marketing consultant and content creator who specializes in strategic brand planning, content marketing and social media strategy. Her newest course Brand Camp is a training program that teaches women how to turn their passions into profitable brands.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jen Hacker

Editor's Pick

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Science & Technology

Cyber Attacks Are Inevitable — So Stop Preparing For If One Happens and Start Preparing For When One Will

Cyber resilience is not just about building walls of protection but also having the resilience to bounce back stronger. This article explains why embracing resilience should be a top priority for businesses to ensure continuity in the ever-expanding cybersecurity landscape.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Business Ideas

There's a New Wave in Online Shopping — And These Strategies Are Fueling All The Success

Here's why niche marketplaces are becoming a new trend and growing rapidly, gaining 67% of consumers' trust.