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4 Reasons Why Investing in this Unique Industry Will Make You Money and Diversify Your Portfolio Looking for a smart and rewarding move to diversify your portfolio? Consider investing in emerging music artists. The music industry has always been a lucrative and exciting space for investors, and with the rise of streaming services and the internet, it's easier than ever to get in on the ground floor and potentially reap large returns.

By Eric Dalius

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Opinions expressed by Entrepreneur contributors are their own.

Investing in emerging music artists might be the perfect opportunity if you're looking for an innovative and rewarding move to diversify your portfolio.

The music industry has always been a lucrative and exciting space for investors. Music can captivate an audience, evoke emotions and inspire us in ways no other art form can. Putting money into emerging musicians is an opportunity to get in on the ground floor and potentially reap large returns, thanks to the power of discovery.

Whether you're a music industry veteran, a fan, or just someone looking for a savvy investment, investing in emerging musicians will diversify your financial portfolio and have fun doing so.

Here are the top benefits you can expect from investing in emerging music artists.

Related: 3 Key Entrepreneurial Lessons I Learned While Working for P. Diddy and Bad Boy Entertainment

1. Passive income with unstoppable growth

Investing in emerging music artists is a great way to generate passive income with unstoppable growth. You may have never thought this way, but every time you hear the most overplayed song, its songwriters and artists get a payout.

Luckily, the power of the internet and the ever-changing landscape of the music industry has made it easier than ever to find and invest in upcoming music talent. Simultaneously, new artists have more possibilities to reach a larger audience and build a successful career with the rise of streaming services like Spotify. That's why investing in emerging music artists is such an attractive option.

Once an artist has established themselves and their music is being streamed or purchased, they can begin to generate revenue — and you'll get a share of the profits. Music royalties can also bring in a consistent stream of income and potential performance royalties.

Investing in emerging music artists is your chance to enter the protected asset class in a market known for record-high content creation and exponential growth. The music industry seems to have finally found a technology-based model that works for artists, consumers, and businesses.

As an investor, you can use your influence to help your favorite artists grow and become successful. For example, you can introduce them to new contacts, help them with their marketing strategies, and generally be a support system—and yield great rewards in return.

Related: Rise Above The Noise: 5 Tips to Stand Out as an Independent Artist

2. Larger return on investment

The music industry is constantly evolving, so investing in emerging music artists can be a great way to stay ahead of the curve and capitalize on new trends. With this approach, you can get in on the ground floor of a potential breakout and enjoy a larger return on your investment than if you had waited until the artist was an established star.

Investing in an artist early can help them develop their sound and build their fan base while also financing their career. This can result in a much bigger pay-off down the road.

Emerging music artists often have the potential to become superstars, and when they do, their music sales and streaming figures can skyrocket. Ultimately, the return on your investment could be significantly higher than that of more established artists.

3. A true sense of fulfillment

Investing in emerging music artists isn't just about money. It is an excellent way to support the career of an artist you truly believe in and help them reach their full potential.

When you invest in emerging music artists, you help create a platform for them to share their music with the world. You give them a chance to be heard and make a real impact in the music industry. You are ultimately enabling them to make a living doing something they love.

As such, it's safe to say that investing in music can be an act of true passion and advocacy. The experience can be incredibly rewarding, as you can be part of an artist's journey and watch them grow and develop their art. It's a great way to support the arts, help new artists get their start and contribute to shaping the future of the music industry. It will give you a feeling of pride and satisfaction that goes beyond any financial gain.

Related: The Benefits of Investing in Talent: How It Impacts the Music Industry and Beyond

4. Portfolio diversification

With the new wave of digital music streaming and the ever-evolving music industry, more and more individuals and businesses are looking for ways to diversify their investments and maximize returns.

Investing in emerging music artists offers a unique opportunity to do that. It can provide a great hedge against market volatility, opening the door to interesting diversification opportunities.


For starters, you can benefit from the financial growth of your chosen artist. As the artist's visibility and success increase, so does their financial value. This means your investment can grow alongside the musician's success, generating a steady and reliable income stream.

More importantly, investing in emerging music artists can provide you with a level of diversification that other investments may not offer. Music is an ever-changing and ever-evolving industry, so the success of any one artist can be unpredictable. By investing in different music artists, you can spread the risk across multiple assets and ensure that if one artist fails, the other investments will provide you with some support.

The bottom line

As the music industry continues to expand and evolve, so do the opportunities for investors to benefit from the success of up-and-coming artists.

Investing in emerging music artists can be a smart move for investors looking to reap the rewards of a growing industry. Not only can investing in music be lucrative, but it can also be a great way to support and empower the artists you believe in.

In addition to diversifying your portfolio and getting involved in something you are passionate about, you can get in on the ground floor of a potentially lucrative venture.

That said, successful investment in music talent requires having a good understanding of what's hot and what's not, along with a keen eye for potential. Any individual or entity looking to make their first investment in an up-and-coming music artist must perform a risk analysis and determine an ideal time horizon, meaning how much they can safely invest and how long they'll be willing to get a return.

Eric Dalius

Entrepreneur Leadership Network® Contributor

Executive Chairman of MuzicSwipe

Eric Dalius, as the Executive Chairman of MuzicSwipe, spearheads a music and content discovery platform focused on promoting artist visibility and fostering strong connections with fans. Eric also hosts the weekly podcast FULL SPEED.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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