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The 5-Step Process to Getting Great Leads From Your YouTube Channel Here's how you can get more traffic and engagement for your business by building a strong video presence.

By Salma Jafri Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Salma Jafri wants to help you get more leads from your business by using YouTube. Jafri is a pro at this -- her own YouTube channel is one of the biggest drivers of traffic to her website, and the top driver for people to sign up to her email list. By getting traffic to her email list and website, Jafri can then show her audience business offers that could turn them into paying customers.

She starts by reverse engineering the process -- trying to figure out what people need to know right now, then producing content that fits that niche. She creates a lead magnet and related video (or multiple if she can), then combines them in a way that is simple and effective.

Click play to learn more.

Related: How to Use Instagram Video Like a Pro

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Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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