Get All Access for $5/mo

Is Your Pitch Not Working? Here's How to Fix It, According to Experts. On the season finale of "Fix My Pitch," business coaches Anthony Sullivan and Tina Frey offer their final lesson to entrepreneurs hoping to pitch their way to a life-changing investment.

By Entrepreneur Staff Edited by Dan Bova

Key Takeaways

  • Authentically know your product and yourself.
  • Explain how your product is different from competitors.
  • Don't memorize a script. Talk like you're telling your best friend a story.
  • Network with other founders for support, advice and brainstorming. Being an entrepreneur is not easy!

Entrepreneur's TV show Elevator Pitch challenges contestants to step into an elevator and pitch directly to a camera, attempting to wow a panel of investors watching them on a monitor in 60 seconds or less. If investors like what they hear, the elevator doors open into the board room, and negotiations begin. If they don't like what they hear? The elevator gets sent back down, game over.

Ten seasons in, and there have never been second chances on Elevator Pitch — until now. We chose four entrepreneurs who didn't make it out of the elevator to attend a pitching boot camp with legendary pitchman Anthony Sullivan and business coach Tina Frey to see if they could earn a shot at redemption.

Over the course of four episodes of Fix My Pitch, the entrepreneurs have been challenged to redo, reboot and rebuild their pitches. The coaches have pulled apart every aspect of their pitches, from the words they say to the way they stand. And in this episode, the season finale, we find out if their hard work has paid off. Watch to see who will land a return ride on Elevator Pitch!

Related: 'There Is No Success Without Failure': How to Turn a Pitch Meeting Setback Into Success

Parting pitch tips from our coaches:

You need to authentically know who you are and what your product is.

When you are in a crowded space, you must work on the differentiator so that your audience knows how you are different from your competitors.

You don't want to sound like you are reading a script. Break it down into bite-sized pieces. Your pitch should be like a story you're telling your best friend.

If you get stuck, take a moment and take a deep breath.

Find support from fellow founders — being an entrepreneur is not an easy path, and talking with people who experience the same ups and downs is helpful.

Fix My Pitch contestants

  • Ashley Rosulek, founder of Osweetfitness, affordable, high-quality luxury athletic wear
  • Brandon Storms, founder and CEO of Retavo, a platform to launch and maintain a state-of-the-art enterprise-grade marketplace at an affordable price
  • William Colton, CEO of Paldara, a company harnessing the power of natural bacteriophage to fight and prevent disease.
  • Arvin Bhangu, founder of Superintelligence, a research lab that aims to create a system that allows for the co-existence of humans and Artificial General Intelligence (AGI)

Fix My Pitch experts

Fix My Pitch is sponsored by State Farm. Season 10 of Entrepreneur Elevator Pitch premieres on October 18, 2023.

Entrepreneur Staff

Entrepreneur Staff


For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Fix My Pitch

Is Your Pitch Not Working? Here's How to Fix It, According to Experts.

'There Is No Success Without Failure': How to Turn a Pitch Meeting Setback Into Success

Want to Sell More? It All Comes Down to Nailing the 'Three P's' According to Legendary Pitchman Anthony Sullivan

Celebrity Pitchman Anthony Sullivan and Tina Frey Reveal the Secrets of a Killer Pitch

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Culture

You'll Always Have Anxious Employees if You Don't Follow These 4 Leadership Tactics

Creating a thriving workplace environment hinges on the commitment of company leaders to nurture and inspire their teams.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.