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Marketing

Your 2025 Media Strategy Needs These Things to Survive

As organizations prepare for 2025, this guide provides actionable insights for achieving a synergistic and impactful marketing strategy in the evolving digital landscape.

Marketing

6 Marketing Problems Brands Face and How to Solve Them for Success

Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.

Business News

Her Company Speaks to This Pivotal Group of Swing Voters. She Says This Is What's Grabbing Their Attention In the Election's Final Days.

Certain economic messages are resonating more than others. And between Elon Musk and Mark Cuban, these voters have a preference for which billionaire to hear from.

Starting a Business

I Quit My Corporate Job to Start a Business. Here's How I Went From Having $35,000 Credit Card Debt to Making $4 Million.

Courtney Allen, founder and CEO of presentation design agency 16x9, "recklessly" left corporate life behind in 2015 to pursue entrepreneurship.

Career

Impress Your Interviewer with These Smart, Tactical Questions

Here are some questions you can ask in your next interview to become the preferred candidate.

Leadership

Introverts Can Achieve Promotions and Other Professional Wins Despite Not Being the Loudest in the Room — Here's How

Introverted professionals often have invaluable assets to offer a company — and the key is to show them off.

Living

Sometimes Honesty Isn't Always the Best Policy. Here Are 9 Scenarios Where It Actually May Be Better to Lie.

There are instances where a well-timed lie can foster empathy and enhance social interactions, enriching the fabric of human connection.

Leadership

My Leadership Was Tested Twice, and Both Times — I Failed. Here's What I'll Never Do Again.

How facing two major setbacks changed my approach to leadership and decision-making for good.

Side Hustle

In Her Late 30s, She Pursued Another Creative Side Hustle — Then Turned It Into a Multimillion-Dollar Business

Gara Post had built one successful celebrity-magnet business before, so she decided to do it again.

Science & Technology

SearchGPT is About to Change How Customers Find Your Business. Are You Ready?

As SearchGPT launches, businesses need to prepare for a major shift in search visibility and marketing strategies. Here's how to adapt and stay ahead.

Money & Finance

Gen Xers Earning Up to $100,000 a Year Won't Retire Like Boomers Did. They're Embracing This Strategy Instead.

Twenty percent of American adults aged 50 and up have no retirement savings.

Productivity

Struggling With Productivity? You Just Need to Give Yourself Fewer Options.

How reducing decision options can lead to more efficient scheduling and enhanced performance.

Growing a Business

She Couldn't Believe Tweens Were Still Getting Their Ears Pierced at the Mall. Now Her Company Is On Track to Make $100 Million.

How do you find a working business model? Do it like Rowan—a brand that reinvented itself many times before finally piercing the ear-piercing market.

Growing a Business

I Made My Company 100% Virtual And It's a Decision I Regret Everyday — Here's Why.

Next year, it'll be 20 years since I made the decision to go virtual. I wouldn't recommend it.