My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Social Media

How to Rock Social Media Like Gary Vaynerchuk

Data & Featured Lists Editor
3 min read

Gary Vaynerchuk exemplifies how entrepreneurs could rock social media just like celebrities, says Kim Garst, head of branding and social media consultancy Boom! Social. While Vaynerchuk's Twitter following of roughly 1.13 million is a far cry from Katy Perry or Justin Bieber's (who each clock in at more than 60 million followers), Garst says winning at social media can't solely be measured in follower-count.

"It's not how many people follow you on Twitter, but how many of them are engaging with you on a consistent basis," says Garst. "Those are the people who retweet your content consistently, buy your products and services and drive sales." In this quick video, the co-author of Success Secrets of the Online Marketing Superstars breaks down how we could emulate Vaynerchuk's social media strategy which leverages much more than an active Twitter account. 

Related: What You Could Learn from Katy Perry's Social Media Strategy 

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur