Gary Vaynerchuk exemplifies how entrepreneurs could rock social media just like celebrities, says Kim Garst, head of branding and social media consultancy Boom! Social. While Vaynerchuk's Twitter following of roughly 1.13 million is a far cry from Katy Perry or Justin Bieber's (who each clock in at more than 60 million followers), Garst says winning at social media can't solely be measured in follower-count.
"It's not how many people follow you on Twitter, but how many of them are engaging with you on a consistent basis," says Garst. "Those are the people who retweet your content consistently, buy your products and services and drive sales." In this quick video, the co-author of Success Secrets of the Online Marketing Superstars breaks down how we could emulate Vaynerchuk's social media strategy which leverages much more than an active Twitter account.