What's in a Name? In Branding, Pretty Much Everything.

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Do you lust after products with a great-sounding name? So does marketing expert Salma Jafri. 

"What's in a name?" she says in this video. "It's a huge part of your branding."

The name of your brand will determine how someone feels about whatever you are trying to sell -- your product, book, service or course. And a lot goes into the psychology of naming for the purposes of branding. 

Click play and learn more from Jafri as she examines the naming strategies of several professionals who've been able to stand out from the crowd.

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day

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Edition: June 2017

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