Entrepreneur Network

What's in a Name? In Branding, Pretty Much Everything.

Associate Editor
2 min read
Brought to you by Entrepreneur Network

Do you lust after products with a great-sounding name? So does marketing expert Salma Jafri. 

"What's in a name?" she says in this video. "It's a huge part of your branding."

The name of your brand will determine how someone feels about whatever you are trying to sell -- your product, book, service or course. And a lot goes into the psychology of naming for the purposes of branding. 

Click play and learn more from Jafri as she examines the naming strategies of several professionals who've been able to stand out from the crowd.

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day

The Entrepreneur Network is a global movement of creative, energetic and inspired video creators sharing their ideas, experience and vision for the next generation of business founders and owners. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

Click here to become a part of this growing video network.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.