Retail

Want to Open Your Own Store? Make Absolutely Sure You Nail This Crucial Aspect.

Focus on the experience, not just the product.
VIP Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars tours the store and office of American Rag Cie, which sells top-line denim and jeans. But, while the product is important, those who work at American Rag explain that the experience is just as important. That is why the store has such a unique design, with a seemingly never-ending wall of jeans, a coffee bar and cameras in each dressing room so you can easily tell whether your butt looks good in the company's jeans.

What are you doing to make sure your store is an experience -- something your potential customers can't get anywhere else?

Click play to get some inspiration.

Related: What Advice Would You Have for Your Younger Self? Business Tips You Can Use to Get Started.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur