The 3 Pillars of Marketing to Help Turn Your Company Into the Next Coca-Cola
Free Book Preview: Brand Renegades
In this video, Erik Huberman talks with Entrepreneur Network partner Business Rockstar about the three pillars of marketing: awareness, nurturing and trust. The three pillars can combine to add new customers to a new business.
Trust is especially important since 75 percent of people say they won't buy a product without trust. An important way to secure third-party awareness is to gather trust around your product. Some possible ways to do this are to garner press coverage or gain more notoreity through influencer marketing. Once you gather the third party's validation, you are working on the first step towards building brand awareness.
Brand awareness is especially important to establishing authority in your industry and market. One example of brand awareness is a beverage giant like Coca-Cola. No one doubts if he or she is receiving the product of Coke when they receive a bottle of Coca-Cola. Instead, the brand awareness is so strong around Coca-Cola, the product's image speaks for itself and consumers are instantly confident in what to expect.
Click play to hear more from Business Rockstars and Huberman.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.