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Marketing How-To Guides

Sound Advice: How to Make Your Voice More Effective
How you articulate reveals a lot about your sincerity, credibility and confidence. Here are some tips to use your voice more effectively the next time you pitch your business or give a presentation.

Marketing How-To Guides Articles and Videos

How to Clean Up an Online Reputation

How to Clean Up an Online Reputation

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Controlling how you appear in search results and on social networking sites doesn't have to be hard.
January 14, 2011 in Marketing How-To Guides
Ramp Up Marketing in a Downturn

Ramp Up Marketing in a Downturn

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5 ways to save money and still get your message heard.
June 11, 2009 in Marketing How-To Guides

Do More with Less

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New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
March 4, 2009 in Marketing How-To Guides

Create a Twitter Following

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There are implications beyond vanity to having a large Twitter fan base.
February 12, 2009 in Marketing How-To Guides

A Time To Market

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A time to market your to-do list isn't complete without this key practice--and neither is your business.
October 15, 2008 in Marketing How-To Guides

Get Your Copy Write

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Expert tips for writing great letters, ads, brochures and more without professional help
June 30, 2008 in Marketing How-To Guides

No More "Me Too" Marketing

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Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
May 28, 2008 in Marketing How-To Guides
Make Over Your Business's Image

Make Over Your Business's Image

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The perks and perils of rebranding your company
December 27, 2005 in Marketing How-To Guides

6 Steps to Winning Publicity

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Follow these essential steps to create your own successful media relations campaign.
March 21, 2005 in Marketing How-To Guides

How to Create an E-Mail Marketing Campaign

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At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
May 6, 2002 in Marketing How-To Guides
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