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Marketing How-To Guides

How to Make Your Message Stick
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Guides for Marketing
PR Basics
Why You Need PR
Getting the word out about your product or service should always be a priority.
More PR Basics:
Marketing Your E-Business

Beyond Display Ads
Display ads are so yesterday, but what are the alternatives? We've got 'em.

Targeted E-Mail Marketing
Use list segmentation to target the right customers at the right time. Your bottom line will thank you.

Avoid the Pitfalls of Social Networking
An online presence is a great way to connect with people, but remember: Everything you write or say online can be found . . . and held against you.

Get To Know Twitter
Microblogging is fast becoming the way to connect and keep up.

How to Create a Marketing Plan

Introduction to Creating a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.

Researching Your Market
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.

The Ingredients of a Marketing Plan
Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.

Marketplace

Learn how to distribute a press release

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Use Coupons to Lure Last-Minute Buyers
Woo penny-pinching consumers and overcome slow sales with a great coupon offer.

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Marketing Your Small Business
Here's everything you need to know to effectively market your business.

The 10-Minute Marketer's Secret Formula
A shortcut to extraordinary profits using neighborhood marketing