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News and Articles About Conversion

How to Use the Psychology of Color to Increase Website Conversions
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Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
April 8, 2014 in Marketing
This Is What the Ultimate Sales Conversation Sounds Like

This Is What the Ultimate Sales Conversation Sounds Like

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In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
February 18, 2014 in Sales
Web Design 101: How Typography Affects Conversions

Web Design 101: How Typography Affects Conversions

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When pondering ways to optimize your website's landing pages, don't forget this critical design element.
January 29, 2014 in Your Website
The Single Most Important Website Metric

The Single Most Important Website Metric

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What's the most important website metric for my business?
November 5, 2013 in Online Marketing
An 80/20 Approach to More Traffic, Conversions, and Profits

An 80/20 Approach to More Traffic, Conversions, and Profits

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Sales and marketing isn't as complicated as you might think. Find out how this easy equation can simplify the sales process and help you increase sales.
September 5, 2013 in Sales
How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

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Consider these strategies if you aren't converting website viewers into paying customers.
November 21, 2012 in Selling Online
How One Online Retailer Tweaked Its Way a Better Sales Future

How One Online Retailer Tweaked Its Way a Better Sales Future

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To increase conversions, a website set out to test changes to increase registrations, calls and sales.
September 16, 2011 in Branding
Innovator: Shopkick's Cyriac Roeding Reinvents Retail

Innovator: Shopkick's Cyriac Roeding Reinvents Retail

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Meet Cyriac Roeding, the man reinventing shopping for the mobile era.
February 22, 2011 in Retail Center

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