Conversion

News and Articles About Conversion

Turn Prospects Into Customers With These 8 Tips

Your website won't always hook potential clients. Sometimes, you'll need to jump in to assist and get them to bite.

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.

This Is What the Ultimate Sales Conversation Sounds Like

In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.

Web Design 101: How Typography Affects Conversions

When pondering ways to optimize your website's landing pages, don't forget this critical design element.

The Single Most Important Website Metric

What's the most important website metric for my business?

An 80/20 Approach to More Traffic, Conversions, and Profits

Sales and marketing isn't as complicated as you might think. Find out how this easy equation can simplify the sales process and help you increase sales.

How to Diagnose and Repair 'Conversion Rate' Problems on Your Website

Consider these strategies if you aren't converting website viewers into paying customers.

How One Online Retailer Tweaked Its Way a Better Sales Future

To increase conversions, a website set out to test changes to increase registrations, calls and sales.

Innovator: Shopkick's Cyriac Roeding Reinvents Retail

Meet Cyriac Roeding, the man reinventing shopping for the mobile era.

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