News and Articles About Google AdWords
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Dont let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
Take your Adwords campaigns up a notch with these three insider insights.
Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
The innovative tech giant turns 16 today. This graphic breaks down some of the company's important stats and milestones.
For marketers, this new side-by-side comparison can help drive your website's growth.
Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
New version of the popular tool will give advertisers more options.
A look at other advertising platforms that can boost your brand exposure online.
Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs.
Google AdWords can be a great sales generator, if you know how to use it.
First identify your ideal customer, and then determine what words theyâre using to search for your products and services.
Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Small companies are often deemed more innovative than their larger counterparts. Here's a look at how three giants are trying to topple that idea and what you can learn from their efforts.
Google AdWords rings up new bid-per-call feature.
If your small business advertises with the search giant, you may soon find that your placements are even more effective.
Consider this advice for creating targeted keywords and maximizing click-through action.
Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
Add logos, pictures, and rich media to your pay-per-click strategy.