Google AdWords
BY Jason Fell
New version of the popular tool will give advertisers more options. 3 Alternatives to Using Google Adwords
BY Kim Lachance Shandrow
A look at other advertising platforms that can boost your brand exposure online. How to Get Paid to Blog
BY Barbara Findlay Schenck
Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs. Common Google AdWords Mistakes and How to Avoid Them
BY Perry Marshall
Google AdWords can be a great sales generator, if you know how to use it. Building a Successful Google Campaign from Scratch
BY Perry Marshall and Bryan Todd
First identify your ideal customer, and then determine what words theyâre using to search for your products and services. YouTube to Give Away $50 Million in Free Advertising for New Video Program
BY Jason Fell
Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search. What Small Businesses Can Learn from Goliath
BY Peter S. Cohan
Small companies are often deemed more innovative than their larger counterparts. Here's a look at how three giants are trying to topple that idea and what you can learn from their efforts. What's a Call From a New Customer Worth to You?
BY Jonathan Blum
Google AdWords rings up new bid-per-call feature. Why Google's Privacy Changes Are Good for Advertisers
BY Jason Fell
If your small business advertises with the search giant, you may soon find that your placements are even more effective. Seven Tips for Improving Pay-Per-Click Campaigns
BY AJ Kumar
Consider this advice for creating targeted keywords and maximizing click-through action. AdWords Express Takes Pain Out of Local Online Advertising
BY Mikal E. Belicove
Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it? Taking the Pain Out of Search Engine Marketing
BY Jonathan Blum
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help. How to Decode Website Metrics to Pump Up Your Online Marketing
BY John D. Leavy
Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts. Running Display Ads with Google Gets Easier
BY John Arnold
Add logos, pictures, and rich media to your pay-per-click strategy.Use Google Apps to Build Your Business
BY Matthew MacDonald
Google is synonymous with searching the Web, but search isn't the company's sole focus.Connect with Entrepreneur
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