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Google Updates AdWords to Simplify Advertising Across Multiple Devices
New version of the popular tool will give advertisers more options.
February 6, 2013
3 Alternatives to Using Google Adwords
Kim Lachance Shandrow
A look at other advertising platforms that can boost your brand exposure online.
January 16, 2013
How to Get Paid to Blog
Barbara Findlay Schenck
Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs.
October 4, 2012
Common Google AdWords Mistakes and How to Avoid Them
Google AdWords can be a great sales generator, if you know how to use it.
September 5, 2012
Building a Successful Google Campaign from Scratch
Perry Marshall and Bryan Todd
First identify your ideal customer, and then determine what words theyâre using to search for your products and services.
August 7, 2012
YouTube to Give Away $50 Million in Free Advertising for New Video Program
Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
April 22, 2012
What Small Businesses Can Learn from Goliath
Peter S. Cohan
Small companies are often deemed more innovative than their larger counterparts. Here's a look at how three giants are trying to topple that idea and what you can learn from their efforts.
March 19, 2012
What's a Call From a New Customer Worth to You?
Google AdWords rings up new bid-per-call feature.
February 2, 2012
Why Google's Privacy Changes Are Good for Advertisers
If your small business advertises with the search giant, you may soon find that your placements are even more effective.
January 27, 2012
Seven Tips for Improving Pay-Per-Click Campaigns
Consider this advice for creating targeted keywords and maximizing click-through action.
December 14, 2011
AdWords Express Takes Pain Out of Local Online Advertising
Mikal E. Belicove
Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
July 28, 2011
Taking the Pain Out of Search Engine Marketing
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
July 15, 2011
How to Decode Website Metrics to Pump Up Your Online Marketing
John D. Leavy
Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
June 2, 2011
Running Display Ads with Google Gets Easier
Add logos, pictures, and rich media to your pay-per-click strategy.
April 7, 2011
Use Google Apps to Build Your Business
Google is synonymous with searching the Web, but search isn't the company's sole focus.
January 1, 2008
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