News and Articles About Google AdWords
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Marketers who have been keyword-dependent should start learning as much as they can about other methods of improving SEO.
From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
There are reasons for small businesses to spend resources on video, but revenue isn't one of them.
A great approach to online marketing is more of a bargain than you think.
Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
B2B is its own marketing genre but there are many avenues online for getting a dialogue started with the people you need to reach.
Some of these services are well known, while others are a bit obscure.
Online advertising channels are numerous but these three are must buys.
Social Media Marketing
There never seems enough hours to meet the demands of a small business but a few hours a week invested online can pay big returns.
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
The volume of raw data available with Google Analytics is daunting, until you learn a few essential concepts.
Google AdWords is a paid marketing service offered by Google that targets keywords and allows advertisers (usually businesses) to display advertising copy to web users who Google a keyword that is pre-selected by advertisers.
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