Google AdWords

News and Articles About Google AdWords

Finding Customers Fast and the 80/20 Rule of Sales

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Is PPC or SEO Better for Driving Traffic to Your Website?

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
25 Ways to Make Your First Online Sale

25 Ways to Make Your First Online Sale

Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
6 Ways to Master SEO Without Google Analytics

6 Ways to Master SEO Without Google Analytics

While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
How to Advertise Your YouTube Videos

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
3 Things You Probably Don't Know About Google Adwords

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.
10 Common Google AdWords Mistakes You Need to Stop Making -- Now

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
Google It! Anatomy of a Tech Giant (Infographic)

Google It! Anatomy of a Tech Giant (Infographic)

The innovative tech giant turns 16 today. This graphic breaks down some of the company's important stats and milestones.
How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.
Google to Discontinue Adwords Tool for Websites

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Google Updates AdWords to Simplify Advertising Across Multiple Devices

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
3 Alternatives to Using Google Adwords

3 Alternatives to Using Google Adwords

A look at other advertising platforms that can boost your brand exposure online.
How to Blog and Get Paid

How to Blog and Get Paid

Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs.
Common Google AdWords Mistakes and How to Avoid Them

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
Building a Successful Google Campaign from Scratch

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
YouTube to Give Away $50 Million in Free Advertising for New Video Program

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
What Small Businesses Can Learn from Goliath

What Small Businesses Can Learn from Goliath

Small companies are often deemed more innovative than their larger counterparts. Here's a look at how three giants are trying to topple that idea and what you can learn from their efforts.
What's a Call From a New Customer Worth to You?

What's a Call From a New Customer Worth to You?

Google AdWords rings up new bid-per-call feature.
Why Google's Privacy Changes Are Good for Advertisers

Why Google's Privacy Changes Are Good for Advertisers

If your small business advertises with the search giant, you may soon find that your placements are even more effective.
Seven Tips for Improving Pay-Per-Click Campaigns

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
AdWords Express Takes Pain Out of Local Online Advertising

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Taking the Pain Out of Search Engine Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
How to Decode Website Metrics to Pump Up Your Online Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
Running Display Ads with Google Gets Easier

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.

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Ultimate Guide to Google AdWords, 4th Edition
Ultimate Guide to Google AdWords, 4th Edition
By Perry Marshall, Mike Rhodes, and Bryan Todd
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