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News and Articles About Google AdWords

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
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Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
March 19, 2014 in Marketing
25 Ways to Make Your First Online Sale

25 Ways to Make Your First Online Sale

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Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
February 18, 2014 in Sales
6 Ways to Master SEO Without Google Analytics

6 Ways to Master SEO Without Google Analytics

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While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
January 30, 2014 in SEO | Search Engine Optimization
How to Advertise Your YouTube Videos

How to Advertise Your YouTube Videos

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If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
December 12, 2013 in Advertising
3 Things You Probably Don't Know About Google Adwords

3 Things You Probably Don't Know About Google Adwords

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Take your Adwords campaigns up a notch with these three insider insights.
November 26, 2013 in Advertising
10 Common Google AdWords Mistakes You Need to Stop Making -- Now

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

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Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
November 5, 2013 in Advertising
Google It! Anatomy of a Tech Giant (Infographic)

Google It! Anatomy of a Tech Giant (Infographic)

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The innovative tech giant turns 16 today. This graphic breaks down some of the company's important stats and milestones.
September 15, 2013 in News and Trends
How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

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For marketers, this new side-by-side comparison can help drive your website's growth.
September 6, 2013 in SEO | Search Engine Optimization
Google to Discontinue Adwords Tool for Websites

Google to Discontinue Adwords Tool for Websites

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Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Google Updates AdWords to Simplify Advertising Across Multiple Devices

Google Updates AdWords to Simplify Advertising Across Multiple Devices

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New version of the popular tool will give advertisers more options.
February 6, 2013 in Advertising
3 Alternatives to Using Google Adwords

3 Alternatives to Using Google Adwords

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A look at other advertising platforms that can boost your brand exposure online.
January 16, 2013 in Advertising
How to Get Paid to Blog

How to Get Paid to Blog

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Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs.
October 4, 2012 in Business Ideas
Common Google AdWords Mistakes and How to Avoid Them

Common Google AdWords Mistakes and How to Avoid Them

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Google AdWords can be a great sales generator, if you know how to use it.
September 5, 2012 in Online Marketing
Building a Successful Google Campaign from Scratch

Building a Successful Google Campaign from Scratch

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First identify your ideal customer, and then determine what words they’re using to search for your products and services.
August 7, 2012 in Online Marketing
YouTube to Give Away $50 Million in Free Advertising for New Video Program

YouTube to Give Away $50 Million in Free Advertising for New Video Program

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Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
April 22, 2012 in Selling Online
What Small Businesses Can Learn from Goliath

What Small Businesses Can Learn from Goliath

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Small companies are often deemed more innovative than their larger counterparts. Here's a look at how three giants are trying to topple that idea and what you can learn from their efforts.
March 19, 2012 in New Ideas
What's a Call From a New Customer Worth to You?

What's a Call From a New Customer Worth to You?

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Google AdWords rings up new bid-per-call feature.
February 2, 2012 in Selling Online
Why Google's Privacy Changes Are Good for Advertisers

Why Google's Privacy Changes Are Good for Advertisers

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If your small business advertises with the search giant, you may soon find that your placements are even more effective.
January 27, 2012 in Selling Online
Seven Tips for Improving Pay-Per-Click Campaigns

Seven Tips for Improving Pay-Per-Click Campaigns

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Consider this advice for creating targeted keywords and maximizing click-through action.
December 14, 2011 in Selling Online
AdWords Express Takes Pain Out of Local Online Advertising

AdWords Express Takes Pain Out of Local Online Advertising

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Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
July 28, 2011 in Online Marketing
Taking the Pain Out of Search Engine Marketing

Taking the Pain Out of Search Engine Marketing

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If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
July 15, 2011 in Online Marketing
How to Decode Website Metrics to Pump Up Your Online Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

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Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
June 2, 2011 in Online Marketing
Running Display Ads with Google Gets Easier

Running Display Ads with Google Gets Easier

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Add logos, pictures, and rich media to your pay-per-click strategy.
April 7, 2011 in Online Marketing

Use Google Apps to Build Your Business

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Google is synonymous with searching the Web, but search isn't the company's sole focus.
January 1, 2008 in Sales

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From the Entrepreneur Bookstore

Ultimate Guide to Google AdWords, 3rd Edition
Ultimate Guide to Google AdWords, 3rd Edition
By Perry Marshall and Bryan Todd
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