Google AdWords

News and Articles About Google AdWords

How Google Analytics Can Help Shape Your Marketing Strategy
Data-Driven Marketing

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Julia Jornsay-Silverberg
5 Google Pay-Per-Click Tricks To Save Your Business Money
Data-Driven Marketing

5 Google Pay-Per-Click Tricks To Save Your Business Money

If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Jason Parks
5 Secrets to Increasing Adwords ROI
Data-Driven Marketing

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Do Keywords Still Matter?
Data-Driven Marketing

Do Keywords Still Matter?

Marketers who have been keyword-dependent should start learning as much as they can about other methods of improving SEO.
Alp Mimaroglu
7 Ways to Turbocharge AdWords for Optimal Performance
Data-Driven Marketing

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
YouTube Is a Lousy Place to Make Money
YouTube

YouTube Is a Lousy Place to Make Money

There are reasons for small businesses to spend resources on video, but revenue isn't one of them.
Susan Solovic
How to Implement a Killer Online-Marketing Strategy for $15 a Week
Data-Driven Marketing

How to Implement a Killer Online-Marketing Strategy for $15 a Week

A great approach to online marketing is more of a bargain than you think.
Jason Parks
Why Every Business Needs to at Least Consider Google Targeted Ads
Data-Driven Marketing

Why Every Business Needs to at Least Consider Google Targeted Ads

Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
John Boitnott
10 Winning Tactics for Marketing Online to Other Businesses
Data-Driven Marketing

10 Winning Tactics for Marketing Online to Other Businesses

B2B is its own marketing genre but there are many avenues online for getting a dialogue started with the people you need to reach.
Rocco Baldassarre
7 Tools From Google to Boost Your Brand
Business Accelerated

7 Tools From Google to Boost Your Brand

Some of these services are well known, while others are a bit obscure.
Sarah Landrum
3 Digital Marketing Channels That Work for Every Advertiser
Data-Driven Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Pratik Dholakiya
Social Media Marketing Tips for Local Businesses
Social Media Marketing

Social Media Marketing Tips for Local Businesses

There never seems enough hours to meet the demands of a small business but a few hours a week invested online can pay big returns.
Jeffrey Hayzlett
7 Common Mistakes Companies Make With Google AdWords
Data-Driven Marketing

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Eric Siu
5 Keys to Unlocking the Power of Google Analytics
Data-Driven Marketing

5 Keys to Unlocking the Power of Google Analytics

The volume of raw data available with Google Analytics is daunting, until you learn a few essential concepts.
Rocco Baldassarre

Google AdWords is a paid marketing service offered by Google that targets keywords and allows advertisers (usually businesses) to display advertising copy to web users who Google a keyword that is pre-selected by advertisers.  

 

 

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