News and Articles About Google AdWords
Ad extensions entice more clicks. Here are six different ad extensions you can try.
Start your week with these top tricks and tips from Entrepreneur's online contributors.
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
There is a lot to learn about this wildly popular online advertising medium.
By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
Take your Adwords campaigns up a notch with these three insider insights.
Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
The innovative tech giant turns 16 today. This graphic breaks down some of the company's important stats and milestones.
For marketers, this new side-by-side comparison can help drive your website's growth.
Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
New version of the popular tool will give advertisers more options.
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