Google AdWords

News and Articles About Google AdWords

It's Easy to Spy on Your Competitors Conveniently and for Free.
Google AdWords

It's Easy to Spy on Your Competitors Conveniently and for Free.

Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
Mike Rhodes
If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers
Bing

If You're Not Marketing on Bing You're Missing 30% of U.S. Searchers

Google is the dominant search engine but a remarkably large share of searches take place on often-overlooked Bing.
Rocco Baldassarre
Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects
Google AdWords

Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects

Double check that your online business is starting the new year with a clear-cut 'USP.'
Tanya Benedicto Klich
Inside the Buying Funnel: Use Money-Making Keywords to Bring Your Google Ad to the Next Level
Google AdWords

Inside the Buying Funnel: Use Money-Making Keywords to Bring Your Google Ad to the Next Level

Before launching a Google AdWords campaign, understand the three major groups of online searchers.
Tanya Benedicto Klich
Cut the Fluff to Master Google AdWords
Google AdWords

Cut the Fluff to Master Google AdWords

Be direct to gain more clicks and customers through this advertising tool.
Tanya Benedicto Klich
How to Improve Your Google AdWords Campaign This Holiday Season
SEO

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
Geoff Weiss
How to Hire the Right Google AdWords Ad Agency
Google AdWords

How to Hire the Right Google AdWords Ad Agency

By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
Perry Marshall, Mike Rhodes, and Bryan Todd
How to Pick the Best Online Advertising Channel for Your Business
Business Circle

How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.
Rocco Baldassarre
Google AdWords

7 Ways to Find and Fix Problems With Your Google AdWords Campaigns

Repairing the glitches in your Google Adwords campaigns is easy if you follow this seven-point checklist.
Perry Marshall, Mike Rhodes, and Bryan Todd
Write a Winning Advertising Campaign on Google AdWords
Google AdWords

Write a Winning Advertising Campaign on Google AdWords

One expert explains why entrepreneurs should capitalize on this 'amazing ad machine.'
Tanya Benedicto Klich
Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season
Ecommerce

Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season

What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?
Jonathan Long
5 Reasons Your Business Should Not Advertise on Google AdWords
Online Marketing

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
David Rodnitzky
6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Google AdWords

6 Google Ad Extensions to Supercharge Your Clickthrough Rate

Ad extensions entice more clicks. Here are six different ad extensions you can try.
Perry Marshall, Mike Rhodes, and Bryan Todd
Use Ingenuity to Start a Business: Weekly Tips Roundup
Weekly Tips Roundup

Use Ingenuity to Start a Business: Weekly Tips Roundup

Start your week with these top tricks and tips from Entrepreneur's online contributors.
Tanya Benedicto Klich