Location-based Marketing

News and Articles About Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Brett Relander
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Facebook

Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers

Oh, the places Facebook knows your customers go! And live.
Kim Lachance Shandrow
Sprint Past the Competition With Location-Based Mobile Marketing
Location-based Marketing

Sprint Past the Competition With Location-Based Mobile Marketing

The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
Brett Relander
Tips for Expanding Your Business to Another City
Starting a Business

Tips for Expanding Your Business to Another City

Mark Vevle helped set up Brooklyn Flea Philly, but the market failed. Lessons learned, he decided to open his own, Philly-centric market.
Laura Entis
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Foursquare Opens Up Ad Platform to All Small Businesses
Marketing

Foursquare Opens Up Ad Platform to All Small Businesses

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.
Andrea Huspeni
New Foursquare Feature Could Increase Check-Ins for Businesses
Marketing

New Foursquare Feature Could Increase Check-Ins for Businesses

Users can now check in their friends when visiting their favorite local businesses.
Jason Fell
Digital Marketing Must: Deliver Great Content Where Your Customers Are
Marketing

Digital Marketing Must: Deliver Great Content Where Your Customers Are

Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.
Jason Fell
9 New Tips for Location-Based Marketing
Marketing

9 New Tips for Location-Based Marketing

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.
Colleen DeBaise
3 Smart and Creative Ways to Use Foursquare for Marketing
Marketing

3 Smart and Creative Ways to Use Foursquare for Marketing

Here are tips for using the popular social media tool to engage users and find new customers.
Rick Mulready
How Location-Based Social Networks Are Changing the Game for Businesses
Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Brian Honigman
Apple vs. Google Maps Battle Revs Up Local Search Options
Marketing

Apple vs. Google Maps Battle Revs Up Local Search Options

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.
Privacy of Location-Based Services on FCC's Radar
Starting a Business

Privacy of Location-Based Services on FCC's Radar

The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.
Mikal E. Belicove
How Location-Based Marketing Can Help You Connect with Customers
Marketing

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.
A New Platform for Hyper-Local Marketing for Small Businesses
Marketing

A New Platform for Hyper-Local Marketing for Small Businesses

With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.
Jason Ankeny