Location-based Marketing

News and Articles About Location-based Marketing

Sprint Past the Competition With Location-Based Mobile Marketing

The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.

Tips for Expanding Your Business to Another City

Mark Vevle helped set up Brooklyn Flea Philly, but the market failed. Lessons learned, he decided to open his own, Philly-centric market.

Foursquare Opens Up Ad Platform to All Small Businesses

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.

New Foursquare Feature Could Increase Check-Ins for Businesses

Users can now check in their friends when visiting their favorite local businesses.

Digital Marketing Must: Deliver Great Content Where Your Customers Are

Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.

9 New Tips for Location-Based Marketing

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.

3 Smart and Creative Ways to Use Foursquare for Marketing

Here are tips for using the popular social media tool to engage users and find new customers.

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.

Apple vs. Google Maps Battle Revs Up Local Search Options

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.

Privacy of Location-Based Services on FCC's Radar

The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.

A New Platform for Hyper-Local Marketing for Small Businesses

With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.

Four Rules for Location-Based Marketing Without Creeping Out Customers

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.

How Apple's Siri Could Destroy Local SEO

The emergence of voice recognition search tools could change the way mobile customers discover your business. Here's what you need to know now.

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.

Digital Agency Launches its Own Successful Mobile App

Two co-workers convinced their boss to nurture a location-based app in-house.

The Innovators: Foursquare's Dennis Crowley

The co-founder of a popular mobile app talks about how his company got started.

A New Tool to Help Businesses Check Out Who's Checking In

Geotoko helps businesses reach customers of every check-in app persuasion.

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