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Social Media Marketing
5 Social Media Marketing Metrics You Should Be Tracking
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
6 Foolproof Methods for Creating Top Content on Any Topic
We'd all love to show up first in Google for something. Here are some pointers.
Will Google's Algorithm Update Affect Your Franchise Sales?
It's time to get "mobile-friendly" to keep your franchisee recruitment efforts going strong.
Ask the Expert
Here Is How to Get Customers With Limited Funds
Your customer-acquisition strategy doesn't need to cost an arm and a leg to be successful.
Google Launches Program to Help Small Businesses Become More Visible
The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.
Kim Lachance Shandrow
5 Signs That It's Time to Outsource Your Marketing
Your website's poor SEO performance is just one of these signs.
April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'
The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.
5 Tools to Help You Audit Your Web Content
Ranking well on the web has everything to do with the quantity and quality of your content. This is how to make sure your site's in top shape.
4 Great Tools for Making the Most of Local SEO for Your Business
If you want local customers to come across your business, this is what you need to do.
Here's Why You Need to Make Sure Your Site Is Mobile-Friendly by April 21
Failing to do so will result in a cold shoulder from Google.
How to Master the Two Key Parts of Your Online Presence
Discover the essential elements of email marketing and social media that will make your online marketing a success.
Search Engine Optimization
7 Creative Link-Building Techniques to Improve Your Website SEO
SEO agencies and business owners share creative strategies they used to build links for their website
Google Wants You to Share Your Knowledge With a .How Domain
The search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.
Kim Lachance Shandrow
Avoid These 7 Annoying Ad Placement Techniques on Your Site
Not only will your visitors be frustrated and likely click away, Google considers some tactics disreputable or spammy and will penalize you.
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