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News and Articles About SEO

Video: Why You Want 'Backlinks' to Your WebsitePlay Video

Why You Want 'Backlinks' to Your Website (Video)

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Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.
October 23, 2012 in Starting a Business
3 Steps to Protecting Your Website's Search Rankings

3 Steps to Protecting Your Website's Search Rankings

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Once you've landed your desired search ranking you'll need to maintain it. Here's how.
October 18, 2012 in SEO | Search Engine Optimization
Video: Free Tools for Improving SEOPlay Video

Free Tools for Improving SEO (Video)

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Search Engine Land's Danny Sullivan on the best free resources for enhancing your site's search engine optimization.
October 11, 2012 in Starting a Business
Video: The Basics of Using Keywords for Better SEOPlay Video

The Basics of Using Keywords for Better SEO (Video)

Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.
Using SEO to Get Inside Your Customer's Head

Using SEO to Get Inside Your Customer's Head

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Choosing and using the right keywords for your Google ads can drive clicks and sales.
October 1, 2012 in Online Marketing
What You Need to Know About Using Google's Webmaster Tools

What You Need to Know About Using Google's Webmaster Tools

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An outline of the most important factors to analyze in order to optimize your website's performance.
September 26, 2012 in SEO | Search Engine Optimization
Video: What Startups Need to Know About SEO and Domain NamesPlay Video

What Startups Need to Know About SEO and Domain Names (Video)

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SEO expert Danny Sullivan explains what's important when it comes to choosing the right domain name.
September 20, 2012 in SEO | Search Engine Optimization
How a Facebook Search Engine Could Change the Way People Find Your Business

How a Facebook Search Engine Could Change the Way People Find Your Business

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Three things to consider about your Facebook presence in advance of the company's future search tool.
September 18, 2012 in SEO | Search Engine Optimization
Video: How Google+ Can Improve Your SEOPlay Video

How Google+ Can Improve Your SEO (Video)

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Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
September 13, 2012 in SEO | Search Engine Optimization
3 Post-Penguin SEO Tips for Backlink Cleanup

3 Post-Penguin SEO Tips for Backlink Cleanup

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Avoid search engine penalties by following these simple tips.
September 7, 2012 in SEO | Search Engine Optimization
The 3 Most Important Online Marketing Metrics to Monitor

The 3 Most Important Online Marketing Metrics to Monitor

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Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
August 29, 2012 in Online Marketing
SEM, SERPs and Other Online Marketing Terms Explained

SEM, SERPs and Other Online Marketing Terms Explained

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Explanations for eight common acronyms you might encounter in your online marketing efforts.
August 23, 2012 in Online Marketing
Video: How To Stay Up-to-Date on Google Search ChangesPlay Video

How To Stay Up-to-Date on Google Search Changes (Video)

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Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
The State of SEO and What Entrepreneurs Need to Know

The State of SEO and What Entrepreneurs Need to Know

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From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Google Testing New Search Feature for Gmail Users

Google Testing New Search Feature for Gmail Users

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The search giant aims to make finding information from your emails even easier.
August 9, 2012 in Apps & Software
Video: How to Optimize Your Site for Organic SearchPlay Video

How to Optimize Your Site for Organic Search (Video)

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From keyword research to creating engaging content, Danny Sullivan offers SEO tips.
5 Steps to Creating Effective Customer Surveys

5 Steps to Creating Effective Customer Surveys

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Audience research can help you create the kind of online content that your customers value and rank higher in search results.
August 7, 2012 in Your Website
5 Things You Need to Know When Hiring an SEO Consultant

5 Things You Need to Know When Hiring an SEO Consultant

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Take a critical look at an agency's track record, promised results and, of course, costs.
Video: 3 Tips for Improving SEOPlay Video

3 Tips for Improving SEO (Video)

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Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
5 SEO Metrics You Don't Need to Obsess Over

5 SEO Metrics You Don't Need to Obsess Over

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Don't waste your time constantly tracking the statistics that have little to say about your website's success.
Video: How to Construct SEO-Friendly URLsPlay Video

How to Construct SEO-Friendly URLs (Video)

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Search Engine Land editor Danny Sullivan explains what you need to know about optimizing URLs for search.
Video: How Google Measures 'High Quality' ContentPlay Video

How Google Measures 'High Quality' Content (Video)

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The factors search engines consider when analyzing the content on your site.
How to Stand Out Among Bigger Brands on Google

How to Stand Out Among Bigger Brands on Google

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These three tips can help small businesses develop a strong brand identity and improve their SEO.
5 Common SEO Mistakes and How to Avoid Them

5 Common SEO Mistakes and How to Avoid Them

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Advice for steering clear of deadly search engine optimization no-nos.
Google's 10-Minute Guide to SEO Basics

Google's 10-Minute Guide to SEO Basics

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A new video packs in the top must-know search-engine optimization tips for startups.

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Ultimate Guide to Link Building
Ultimate Guide to Link Building
By Eric Ward and Garrett French
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