Building a Business
I Thought I Knew My Customers. One Phone Call Proved Me Wrong.
One outlier order taught me that my real customers had been hiding in my own sales data the whole time.
Ken Johnson is the founder of Maine Outdoor Solutions and creator of the PredatorPee® and Foggy Mountain® brands. Since his time at the University of Maine, he's spent over four decades studying wildlife behavior and developing natural solutions for rural living.
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