Landon Ledford

Landon Ledford is cofounder of InstaHype, an email service that connects brands directly with more than 10,000 social media stars in fashion, beauty, food, and lifestyle.
Why You Should Include Influential Social-Media Users in Your PR Strategy
Influencers

Why You Should Include Influential Social-Media Users in Your PR Strategy

In short, it's a social-media marketing technique that works.