Growth isn’t a solo journey, it’s built on community, expertise, and the right resources. See how Gone to the Dogs, a hand-crafted pet goods business creating thoughtfully designed products, tapped into all three at Chase for Business’ The Experience Brooklyn.

“It’s very difficult to shop for our pets the way that we shop for ourselves. So if there’s this need in the market and nobody’s doing it, then why don’t we do it.”
– Santos Agustin, Co-Founder, Gone to the Dogs

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Michigan State University graduates Madhav Aggarwal and Tanvi Gadamsetti set out to solve a problem: Shoelaces that don’t stay tied. Say hello to their startup, BRCĒ, which makes shoelaces that “never quit” because they’re engineered with patented micro-ridge structures woven throughout the lace fibers to keep them tied tight. At Chase for Business’ Experience Detroit event, Aggarwal and Gadamsetti share their founder journey—and their mission to make BRCĒ a household name.

"We did not have to drop out to actually build a seven-figure business, go on to TV shows and have multiple patents. We did all of that while still being in college."
- Madhav Aggarwal, Co-Founder & CEO, BRCĒ

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