Amazon’s Selling Partners: Insights from 25 Years of Growth & Innovation

Want to increase your sales selling in Amazon’s store? Thinking about starting to sell your product there? Since welcoming independent sellers into its store nearly 25 years ago, Amazon continues to roll out exciting new ways to help them succeed. Amazon executive Mary Beth Westmoreland reveals how seller feedback helps shape product innovation, how the company is innovating to solve challenges for its selling partners, and how entrepreneurs can use Amazon tools to scale faster. Don’t miss our conversation live from the Amazon Accelerate 2025 conference and learn how to best sell on Amazon.