How to Get Media Coverage

Every entrepreneur wants press, but few understand how to reach out to a reporter and frame their story in a way that'll get attention. Journalists are like customers and investors: Before reaching out to them, you must understand what they want and how you can provide it. In this workshop, Entrepreneur magazine editor-in-chief Jason Feifer digs into his career — and his inbox! — to provide a useful and revealing guide to what journalists think, what they're looking for, and how to develop a press strategy that really works.

Key Takeaways:

• Understand how a journalist thinks and what they’re looking for
• Strategize the media attention that will be most valuable to you
• Write better pitch emails