Instagram Stories: Building Your Brand Through Authenticity

A strategic guide to branding and engaging your audience through Instagram Stories.

Originally aired February 19, 2019

Curious about using Instagram Stories for your business, but not sure where to start? This session will teach you how to attract your ideal audience, boost your engagement and get more conversions.

With Instagram Stories you’re free to share in-the-moment, raw content and connect on a deeper level with your audience.

Key takeaways:

  • Create outstanding stories that people will watch to the end!
  • A simple formula to use every time you post
  • How to use stories to grow your Instagram following
  • How to create unique content that isn't boring
  • How to use polls, questions and stickers effectively
  • Design tricks and tips to stand out from the crowd
Building a Business

AI and the Next Economy

Join Entrepreneur Events and Boston University's Questrom School of Business for AI and the Next Economy on October 1, 2026. Secure your free ticket below.
Building a Business

How to Know If Your Business Idea Will Actually Work

A great idea alone doesn’t guarantee success. Sign up for our free virtual event on 10/15 to learn how to test your idea and determine whether it’s ready to launch, needs a pivot, or isn’t worth pursuing.