Ride the Wave: Retaining Online Shoppers When Lockdowns Lift
Join our panel of experts experts as they explore tactics to stay engaged with newly acquired customers.
When widespread lockdowns went into effect, online shopping quickly went from a convenience to a lifeline. COVID-19 accelerated the eCommerce explosion, but as more Americans get vaccinated and stay-at-home orders are lifted, will online-first shopping remain the norm? This panel will explore tactics to stay engaged with newly acquired customers, including:
- Benefits > Backup Plan: When shopping safety is no longer an issue, help customers find new reasons to fall in love with online ordering
- Subscriptions: Increasing adoption to increase MRR
- Loyalty programs: Incentives that keep customers coming back
- Retention-focused promotions: Short-term vs. long term strategies like "Buy Now, Save Later"
- How to synchronize marketing channels like email + SMS for a 'coordinated attack'
- Coordinating online + offline efforts if you have a brick and mortar component. Example: curbside pickup.
- And more
