Fora Financial

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Jared Feldman is the CEO and co-founder of Fora Financial, a leading business lender that has deployed more than $5 billion to over 55,000 businesses across the United States. Over 18 years he has worked directly with business owners navigating growth, financing, and the realities of running an independent business.

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The Real Reason Small Businesses Run Out of Money

Most people assume the businesses that fail took on too much debt. After 18 years of SMB lending experience to over 55,000 businesses, Fora Financial CEO and Co-Founder Jared Feldman has found the opposite is almost always true. The businesses who fail borrowed too late, after the pressure was already on and the options had already narrowed. The difference between building something and managing a crisis is almost never how much they borrowed. It is when.