Branding - Page 6

From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.

Growing a Business

Your Differentiators Suck. Follow These 5 Steps to Stand Out From Your Competition.

If you believe your organization is unique because you focus on quality, service or customer success, be prepared to have your marketing messages ignored.

Growing a Business

What Really Makes Up the Heart of Your Brand? Your Employees. Here's How.

Employees play a pivotal role as the backbone of an SMB's brand. This is how you can — and should — build your brand from within.

Branding

5 Levels of Brand Visibility and How to Make It to the Top in 2024

Use these practical tips to go to the next level of visibility with your brand.

Growing a Business

10 Reasons Why Branding Is Important, Even For Startups

Branding is a fundamental aspect of building a successful startup.

More Posts on Branding

Branding

The Real Story Behind How Netflix Got Its Name — and Why It Used to Be Called 'Kibble' Behind the Scenes

Netflix co-founder Marc Randolph still has the scratch paper he used to come up with the name of the iconic company. Here, he shares the story of the company's birth and some solid advice for entrepreneurs just starting their journey.

Business Ideas

How I Boosted My Website's Revenue Tenfold in 5 Months

Whether you are struggling to manage multiple businesses, seeking to grow organic search traffic or just starting to build your online business, I hope these lessons can help.

Branding

A Guide to Socially Conscious Posts (And Their Consequences)

What do you want your brand to stand for, and how should you sculpt your messaging in today's highly contentious culture?

Branding

7 Things Brands Should Consider Before Collaboring With an Influencer

Influencers of all sizes can help brands meet a new audience in 2024.

Marketing

The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red

This jolly article unwraps 12 business lessons from Santa Claus, from the magic of consistency to the joys of surprising your customers.

Marketing

How to Establish a Distinct Brand Identity in a Saturated Market

My top tips for creating a unique brand that stands out amongst competitors.

Branding

Your Brand Will Flop If It Doesn't Stand Out. Try the Contrarian Design Strategy That Worked for These 6 Founders.

From chocolate bars to pet care, you may recognize these brands when you see them — and their founders made deliberate decisions to make that happen. Here, they explain how they zeroed in on aesthetics that stand out.

Growing a Business

7 Ecommerce Customer Experience Strategies for Effective Branding in 2024

This guide explores the latest ecommerce customer experience strategies for effective branding in 2024.

Thought Leaders

I've Had Hundreds of 'Aha Moments' That Helped Me Generate Million-Dollar Brand Ideas. Here's What I Did to Capitalize On Them.

You probably have good ideas, but where most people go wrong is they don't recognize how great the idea can be or how to be great enough to see it through.

Social Media

Influencers Have Some Serious Power — Are They a Worthwhile Spend for Brands?

Influencers have some serious sway, but are they worth it?

Branding

11 Ways to Elevate Your Brand Beyond Just Likes and Followers

Gaining likes or followers shouldn't be the goal of your personal branding.