How a Distinct Brand Identity Helps This Sock and Apparel Company Stand Out

Iva Pawling, co-founder and CEO of Richer Poorer, sat down with Entrepreneur Network partner Jen Hacker in Hawaii to talk entrepreneurship and building her brand.

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By Jen A. Miller

Opinions expressed by Entrepreneur contributors are their own.

Iva Pawling is the co-founder and CEO of Richer Poorer. She sat down with Entrepreneur Network partner Jen Hacker in Hawaii to talk entrepreneurship and building her brand.

Richer Poorer is innerwear that makes every day a good one: well-made, beautifully designed socks, boxer briefs and tees you can't wait to put on and don't want to take off.

Watch more videos from the folks at Toast Meets Jam on their YouTube channel here.

Related: What It's Really Like to Be an Entrepreneur

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Jen A. Miller

Entrepreneur Network Contributor

Jen Miller is a brand marketing consultant and content creator who specializes in strategic brand planning, content marketing and social media strategy. Her newest course Brand Camp is a training program that teaches women how to turn their passions into profitable brands.

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