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Branding

Website Optimization

Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics

Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
Storytelling

Classic Tales to Mirror When Telling Your Brand Story

Here's how to weave your startup journey into an unforgettable narrative.
Domain names

3 Keys to the Right Domain Name for Building a Brand

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression.
Marketing

6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
Branding

The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.
Branding

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.
Branding

How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash

Leura Fine sat down with Entrepreneur Network partner Jen Hacker at the Project Entrepreneur Summit to talk about building her brand.
Social Media Marketing

5 Proven Ways to Get More Customer Reviews On Google and Facebook

Effective social media marketing requires strategy and follow through but not a huge budget.
Rebranding

10 Things You Need to Know for Your Company Rebrand

Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.
Sports

Dwyane Wade on Why He Doesn't Have Time for Rest

As Jay Z, one of Wade's fellow investors once said, he's not a businessman -- he's a business, man.
Branding

Beyond Brand Building: When You Are Your Brand

These four companies manifest their brands in a way that is indistinguishable from their products or business activities.
Personal Branding

4 Tips to Branding Yourself Like an Online Rockstar

Your personal brand can be even more important than your company brand, so maximize it.
Entrepreneur Radio

Discover Untapped Talent and Find Fresh Branding Ideas

Discover fresh branding ideas and employee talent with Lovell Corporation CEO Kelly Lovell and founder and CEO of BrandTwist, Julie Cottineau.
Branding

6 Lessons From a London Fashion Legend on Building a Cult Brand

Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.