Branding

Making an American Icon: How Harley-Davidson Roared to Life
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Making an American Icon: How Harley-Davidson Roared to Life

Entrepreneur spoke with the stars and biker builder behind Discovery Channel's new miniseries 'Harley and The Davidsons.'
Dan Bova
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
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What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Jim Joseph
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
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3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Shayna Smilovitz
4 Ways to Tune Up Your Brand's Intellectual Expression
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4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
Karen Tiber Leland
This Squishy, Flatulent Robot Just Wants to Be Your Friend
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This Squishy, Flatulent Robot Just Wants to Be Your Friend

Isn't this octopus-inspired robot adorable?
Nina Zipkin
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
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7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Deep Patel
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
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Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Jim Joseph
4 Really Under-Used Ways to Build Your Brand Via Social Media
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4 Really Under-Used Ways to Build Your Brand Via Social Media

Companies must look for unique ways to get noticed and capture target audience's attention.
Angela Ruth
Busting 7 of the Most Common Personal Branding Myths
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Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.
Karen Tiber Leland
The One Thing You Really Need to Know About Personal Branding
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The One Thing You Really Need to Know About Personal Branding

It's not about trying to be someone else -- it's about taking your key characteristics and turning the volume up on them.
Ben Angel
So, What's a Brand Ambassador and Why Are They Important?
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So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Derek Newton
5 Killer Examples of Branding Done Right
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5 Killer Examples of Branding Done Right

The way you position your startup is more important than you may think.
Jayson DeMers
Content Marketing Is Key to Growing Your Personal Brand
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Content Marketing Is Key to Growing Your Personal Brand

The content you produce is the first indicator of your brand's value proposition.
Sarah Rickerd
Pizza Hut Debuts Playable DJ Pizza Box
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Pizza Hut Debuts Playable DJ Pizza Box

Google isn't the only company that can make cardboard cool.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”