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Branding

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12 Local SEO Tips From SEO Agency Founders

These strategies will help boost your brand, expand your reach and gain an edge over the competition.
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There's Now a Fish Restaurant in Iraq Named After Donald Trump

The 31-year-old restaurant owner insists the branding is more about turning a profit than endorsing politics.
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The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived.
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7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
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How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
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The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
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Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand.
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What Small Brands Do That Big Names Can't

When customers want to stand out, small brands can cash in.
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5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
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3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
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5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
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5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.