Branding
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
Gary Vaynerchuck Wants You to Know About This Massive Attention-Grabbing Opportunity
He's the master of getting attention, but he also knows a thing or two about keeping attention.
3 Branding Strategies That Will Make Any Brand Stand Out
Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.
Got Some Bad Press? 5 Tactics to Reclaim Your Reputation — and Your Google Search Ranking
Do you want to know how to push down negative search results? Click here to read a comprehensive guide with real-life examples and sound advice.
Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility — Here's How You Can Replicate It
Even small and medium-sized companies can effectively leverage the same PR strategy that big brands use to earn significant media coverage and audience engagement, despite limited resources.
More Posts on Branding
Her Startup's Product Was Better and Cheaper Than the Competition, So Why Wasn't It Selling? The Answer Would Bring In $25 Million a Year
She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.
He Started an 'Accidental' Business at 25 With Just $2,000 — Then Gave His Product to the Pope: 'Anyone Can Be an Entrepreneur'
Michael Aram, founder of the namesake luxury home and jewelry brand, learned the art of metalworking in India — and used it to launch a global brand.
Is Your Thought Leadership Strategy Failing? This Might Be the Reason Why — Plus 3 Ways to Turn It Around
What we all understood thought leadership to be is no longer.
Your Workplace Is Just Pretending to Care — and You're Part of the Problem, Too. Here's Why.
Workers want more from their employers. But it's also a two-way street.
The 20-Step Guide to Rebranding Your Company Online
When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.
Discounts and Deals Used to Be Enough to Make Loyal Customers — But Not Anymore. This Is What You Need Now.
Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers.
Why Mom and Pop Stores Should Never Overlook Their Branding Strategy — And How They Can Outshine Retail Giants
Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.
5 Simple Tips for a Productive Trade Show Experience
Get the most out of any trade show you participate in with these five tips.
Your Customers Won't Trust You Unless You Embrace These 5 Strategies
Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.
5 Actionable Strategies to Improve Your Brand Reputation
For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.
She Grew Her Side Hustle Sales From $0 to Over $6 Million in Just 6 Months — and an 'Old-School' Mindset Helped Her Do It
Cynthia Sakai, designer and founder of the luxury personal care company evolvetogether, felt compelled to help people during the pandemic.