Branding - Page: 10

Should You Name Your Business After Yourself?

Should you create a new name for your business or brand or use your personal name? Here are five scenarios in which it makes sense to go with your personal name.

Rob Meyerson

What You Can Learn From Brand Heroes Like Newman's Own, Burt's Bees and Ben & Jerry's

In a world full of brands, which ones stand out the most for consumers? Find out what true hero brands do that distinguish them from the crowd.

Zaheer Dodhia

How Small Businesses Can Create Big Business Logos

Don't let the size of your company dictate the power of your brand.

Tim Wu

How to Build a Personal Brand That Grows Your Network and Makes You More Money

The art and science of creating and growing a personal and/or professional brand, including pitfalls to avoid.

Tony M Fountain

How Working 'Outside' of Your Business Is Key to Running It

Take a fresh look at how you're seen by your prospective customers.

Jeffrey Shaw

5 Simple Rules to Boost Your Visual Marketing ROI

Customers understand and remember visual content more than they do text.

Is Launching a New Brand the Right Move for Your Company?

Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision.

Melissa Packham

3 Reasons Simple Isn't Always Better When It Comes Logo Designs

Minimal logo designs may be the hottest trend, but it doesn't work with every brand image.

Zaheer Dodhia

From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business

Interested in launching an online business? It may seem easy, but it's harder than you think.

The 3 Questions That Will Help You Define Your Brand Identity

Combining mission with brand identity will create the emotional connection you need with your customer.

Raj Girn

If You're Using These Marketing Tactics, You're Hurting Your Brand's Credibility

You'll need good marketing to increase sales in your business, so have a solid strategy.

Lisa Collum