Branding: Page 10
Younger generations are buying from people they trust and who provide value — not brands. They are buying from thought leaders.
Kristin Cavallari and Emma Grede Reveal How They Built Brands That Stand Out in a Saturated Market — and the Secret Isn't Star Power
Cavallari's reality TV experience and Grede's ultra-famous co-founders mean their brands have been in the spotlight from the start — but the most important path to success is one any entrepreneur can follow.
From preparing your website for an influx of traffic to updating your social media profiles, we'll cover the key areas you need to focus on to ensure your brand is ready to shine when the spotlight hits.
The idea of 'growth at all costs' doesn't always work. With a limited budget, prioritizing branding initiatives requires careful consideration.
Learn how YouTube marketing can help small businesses build credibility and provide an avenue for brand awareness with a larger audience reaches than other forms of social media marketing alone.
Indiana Jones y los cazadores de la marca perdida: lecciones de branding para seguir siempre vigente
La última entrega cinematográfica de la saga del arqueólogo más famoso del mundo nos sirve de pretexto para revisar cómo un personaje (¡o una marca!) puede mantenerse relevante y cautivar al público durante más de cuatro décadas.
Showing expertise in a meaningful way always creates a sense of trust with potential customers.
Knowing how to score your company's reputation can provide a clearer picture of how consumers see your brand and how you stack up against the competition.
Thought leadership is one of the most powerful and cost-effective ways for brands to build trust and credibility.
Discover how publishing a book can be the cornerstone of your branding strategy. This article explores the steps and strategies for authors to cultivate their brand through book publishing and become authorities in their domain.
The right logo can strengthen your brand — here's how to choose one.
The ability to recognize opportunities right now and go on the offense is about to pay dividends.
Telling a good story in your marketing is not just about coming up with a clever catchphrase or producing a heartwarming video, but seeing the world through your customer's eyes and crafting a narrative that resonates with them.