Branding

Latest: Page 10

Buying / Investing in Business

How Great Branding and a Stellar Pitch Deck Can Help You Gain a Venture Capital Edge

In a highly competitive marketplace for founders, a powerful brand strategy — including a stellar pitch deck — can make all the difference in taking the next step toward early-stage funding.

Marketing

3 Design Elements That Form The Anatomy of a Great Logo

Logo design can appear deceptively simple. It's such a relatively small graphic, onlookers might be forgiven for thinking that there isn't really a whole lot involved.

Growing a Business

7 Tips to Ensure Your Website Copy Sells Your Offers

Here's how to sell more of your products or services with effective website copy.

Marketing

Inevitable Mistakes Businesses Will Make Without Proper Customer Development

Customer development might seem too expensive and time-consuming, especially if you are starting a business. However, these techniques can help you save money and time and create a better product.

Branding

4 Intellectual Property Mistakes Startups Make and How to Avoid Them

Ensuring that your company's IP is protected is the most vital step a business owner can take.

Leadership

Overcome Any Leadership Challenge (No Matter How Complex) With This Simple Puzzle-Solving Approach

How to bring a whole-brain, puzzle-solving approach to clients and the way you lead your team.

Thought Leaders

This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.

Alex Naranjo and Marlene Vargas, life partners and co-founders of House of Intuition, know what it takes to climb from rock bottom to the top. Now, they want to teach you how.

Marketing

5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

The Hispanic community needs brands to serve as advocates during Hispanic Heritage Month and year-round. Here are five ways brands can celebrate using social media.

Social Media

3 Ways TikTok Can Help Your Business Grow

While TikTok is mainly used as a fun application to show trends, it also can be an extremely effective marketing tool — if you know how to use it!

Marketing

How to Create a Live Event that Generates Buzz and Leaves a Lasting Impression

A great live event does more than generate buzz about your business. It can leave a lasting impression on your audience and customers, boosting sentiment, cultivating loyalty and even fostering long-term growth that pays off for years.

Marketing

Brands That Aren't Taking Advantage of Audio Advertising Are Missing Out. Here's What You Need to Know.

Audio ads offer opportunities as a growing market that impacts reach and brand awareness.

Social Media

You are Missing Out if You Don't Use Twitter. Here's 3 Reasons Why.

Twitter is a great social media tool for businesses. Here is why you should be using it.

Marketing

Want to Gain More Valuable Social Media Followers? Here's How On-Site Marketing Can Help.

An innovative approach using integrated technologies can organically grow loyal followers that desire a relationship with your brand.

Growing a Business

If You're Not Thinking About Brand Equity, You Should Be. Here's Why.

Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.

Marketing

4 Content Marketing Strategies You Should Use in 2023

Sticking to a few simple rules can keep your content marketing strategy on track and your brand on top.