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Branding

Entrepreneurs

5 Signs You Need to Start Building Your Personal Brand

Time, time, time -- find it, grab it -- and build your personal brand now.
Influencer Marketing

11 Common Mistakes You're Making With Influencer Marketing

Everything you've heard about results of this powerful branding and marketing strategy is true, but certainly not guaranteed.
Branding

Social Media Tips From 4 Dogs With More Followers Than You

To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.
YouTube

7 Tips for Entrepreneurs Looking to Build Their Brands on YouTube

Know your brand and be consistent, but don't be afraid to experiment and take cues from others' success.
YouTube

Hannah Hart Shares the Secrets That Led Her to Go From Working Part Time to Running a YouTube Empire

The 'My Drunk Kitchen' creator and Food Network host explains that you can't create something great by yourself -- you need collaborators you can trust.
Branding

HelloFresh Thought People Wanted Beautiful Food. They Didn't.

After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.
Branding

Reaching for a Bucket of KFC? A New Study Shows You Might Be Lonely.

A new study explores how social isolation might make individuals turn to brands with faces on them.
Branding

How This Company Thrived by Ditching Most of Its Customers

By trying to create a luxe water bottle for the masses, Grayl built a product no audience wanted.
Franchises

The Most Powerful Brands in Franchising

Here are the strongest brands in franchising for 2017, ranked.
Branding

How Glossier Hacked Social Media to Build A Cult-Like Following

Former blogger Emily Weiss had a hunch: If she could translate women's real needs into products, she could build a beauty company unlike any other.
Brand Loyalty

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.
Branding

Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make

Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Facebook

How to Make Your Facebook Cover Photo Stand Out

Your Facebook cover photo is one of the first things people see when they visit your Facebook Page.