Branding

4 Ways Your Startup Can Make a Lasting Impression
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4 Ways Your Startup Can Make a Lasting Impression

It's imperative to make a good first impression but, surprisingly, it's not all that hard to do.
Elliot Tomaeno
The Best and Worst Ads of Super Bowl 50
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The Best and Worst Ads of Super Bowl 50

Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
Kim Lachance Shandrow
Fans React Angrily After Popular YouTubers File to Trademark 'React'
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Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Nina Zipkin
Bragging About Treating Your Team Well Is Always Good PR
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Bragging About Treating Your Team Well Is Always Good PR

Don't be shy about going public when you boost pay or host fun events for your employees.
Derek Newton
Millions of Diet Coke Bottles Are Getting Some Love From HP
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Millions of Diet Coke Bottles Are Getting Some Love From HP

The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.
10 Ways Entrepreneurs Undermine Their Personal Brands
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10 Ways Entrepreneurs Undermine Their Personal Brands

Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
John Rampton
Mike Tyson and His Face Tattoo Will Represent New Bitcoin Digital Wallet Product
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Mike Tyson and His Face Tattoo Will Represent New Bitcoin Digital Wallet Product

'Mike Tyson's Digital Wallet' is a mainstream service that lets consumers buy and sell bitcoin at any bitcoin ATM.
Failure Is Not An Option, Or Is It? The One True Way To Achieve Success
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Failure Is Not An Option, Or Is It? The One True Way To Achieve Success

When starting your business, you can't even consider failure to be an option. But with 95 percent of businesses failing in their first five years, what are you going to do to make it work?
Leonard Kim
The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office
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The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office

Daniel Lubetzky, the creator of KIND bars, learned a tough lesson about product expansion that he vows never to repeat.
Catherine Clifford
Essie Nail Polish Founder: 'Your Brand Is the Most Important Thing'
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Essie Nail Polish Founder: 'Your Brand Is the Most Important Thing'

Essie Weingarten says you have to evolve and grow with your brand.
Nina Zipkin
Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success
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Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success

Chalene Johnson has sold more than 10 million fitness DVDs, holds a Guinness Book of World Records and her business got acquired by a major brand. Here she shares her secrets.
Kelsey Humphreys
What the Color of Your Logo Says About Your Company (Infographic)
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What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
Instagram Is Crushing Twitter and Facebook on Brand Engagement
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Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.
Catherine Clifford
5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers
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5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers

There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
Jeremy Gin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”