Branding

3 Lessons Nonprofits Can Teach Businesses About Branding
Branding

3 Lessons Nonprofits Can Teach Businesses About Branding

Strong relationships are built over time through caring, commitment and communication.
Julie Cottineau
15 Tips for Livening Up Things When Your Brand Is Getting Stale
Branding

15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.
John Boitnott
4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding
Personal Branding

4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding

Authenticity is all about being true to who you are at your core.
Ryan Erskine
Ones to Watch: 12 Athletes Show Us How It's Done on Social
Río 2016

Ones to Watch: 12 Athletes Show Us How It's Done on Social

These athletes have some medal-worthy social media feeds.
Andrew Caravella
5 Impacts a Social Media Campaign Can Have on Your Brand
Branding

5 Impacts a Social Media Campaign Can Have on Your Brand

Not sure exactly how social media can help you create a powerful brand? Here are 5 ways it can give you what you need to grow.
Karen Tiber Leland
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
Public Relations

'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team

With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Melissa DiGianfilippo
How to Overcome 5 Major Brand Trust Issues
Branding

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Jayson DeMers
6 Influencer Secrets From Oprah, Tim Ferriss and Tony Robbins
Branding

6 Influencer Secrets From Oprah, Tim Ferriss and Tony Robbins

Being genuine and providing real value is the name of the game for building an influential brand.
Brian D. Evans
4 Steps to Designing a Successful Strategy that Communicates Your Brand
Branding

4 Steps to Designing a Successful Strategy that Communicates Your Brand

Find out how to choose strategies that are a good fit, implement them and evaluate their effectiveness.
Karen Tiber Leland
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
Brand Reputation

3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Jonathan Long
3 Steps to Becoming a Thought Leader
Thought Leaders

3 Steps to Becoming a Thought Leader

Discover the three-step journey to organically growing your thought/industry leadership role.
Karen Tiber Leland
How Jeff Beacher Turned Madness Into Millions
Radicals & Visionaries

How Jeff Beacher Turned Madness Into Millions

Before there was 'experiential theater,' there was Beacher's Madhouse.
Dan Bova
5 Mistakes That Can Destroy Your Launch
Product Launch

5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Phil La Duke
5 Ways Entrepreneurs Can Gain a Competitive Advantage
Competition

5 Ways Entrepreneurs Can Gain a Competitive Advantage

If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
Peter Voogd

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”