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The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape
How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.
Inside Fender's Plan to Rock the Guitar Industry With New Hits and Classics
CEO of Fender Musical Instruments Andy Mooney is placing bets on new avenues and repeat performances for an iconic American brand.
How to Build Your Own Community and Create Raving Fans for Your Brand
To create a strong online community for your brand, make sure you execute these four things.
How to Prepare for a Personal Branding Photoshoot Like a Pro (and Why It Matters)
On the actual day, your photographer will take care of everything. But for your photoshoot to be successful, you just can't skip the prep work.
What Is SEO and How Can it Improve Online Success?
Follow this guide for SEO basics to propel your online business.
The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.
Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.
5 Ways to Effectively Utilize Marketing Collaborations
Collaborations are one of the most effective ways to boost your marketing activities. Here are five ways to do it.
How to Unlock the Exponential Power of Attention to Supercharge Your Social Media Strategy
Your investment in content creation is worth more than you think. Once you unlock the value of ROAC, you'll never look at social media the same way again.
It's Time to Take Memes Seriously. 5 Strategies To Incorporating Memes in Your Marketing Strategy.
Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any other marketing graphics.
What's the Secret to a Successful Website Business? Be a Human, not a Homepage
Want to attract devoted online customers? Show them you are a real person they can know, like and trust.
Why Former Staff Members Might Be Your Greatest Brand Asset
To reach its potential, your employer brand strategy should lay the groundwork for a strong alumni community. Here's how.
3 Books to Help Entrepreneurs Generate Winning Employee Cultures
Authoritative guides for creating corporate environments that don't just attract workers, but retain them.
How Great Branding and a Stellar Pitch Deck Can Help You Gain a Venture Capital Edge
In a highly competitive marketplace for founders, a powerful brand strategy — including a stellar pitch deck — can make all the difference in taking the next step toward early-stage funding.
3 Design Elements That Form The Anatomy of a Great Logo
Logo design can appear deceptively simple. It's such a relatively small graphic, onlookers might be forgiven for thinking that there isn't really a whole lot involved.