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Branding

Customer Experience

I'm Buying Your Customer Experience, Not Your Product

Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it.
Project Grow

Inside the Subtle Marketing Shift That Changed Roomba's Fortunes

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
Communication

10 Unique Ways to Get Your Name Out There

In this busy world, it's more important than ever to find unique ways for you and your business to stand out.
Infographics

A Guide to Responding to Negative Reviews on Glassdoor (Infographic)

One bad review can turn potential candidates away -- here's how to combat them.
Marketing

The Many Ways You're Marketing Even When You Don't Even Know You Are

The less your marketing resembles advertising the closer the connection you'll make with your customers.
Brand Building

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Podcasts

The Rise (and Rise) of Branded Podcasts

Brands are clamoring to jump on the podcast bandwagon. But before you invest in a podcast production for your organization, there are a few steps you need to take.
Customer Appreciation

6 Exceptional Examples of Brands Showing Their Customer Appreciation

Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Take It From The Pros

Why This Entrepreneur Scaled Back His No. 1 Product

When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales.
Ready for Anything

The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'

Here's an easy-to-use template to build your winning case, get more customers and bring in more sales.
Competitive Advantages

Keeping SoulCycle at a Sprint and Ahead of the Pack

SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team's talent and chasing a certain former president.
Marketing

What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect wh...
Rebranding

So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.