Early Adopters

What Every Entrepreneur Must Understand About Their First 10 Customers

Find out how to turn your early adopters into lifelong brand evangelists.

Matt Villano

Would You Eat Lab-Grown Beef? This Startup Is Counting on It.

How do you get a wary public to embrace meat cultured from stem cells?

Laura Entis

Martha Stewart Is Way More Into Tech Than You Ever Realized

From flying drones around her farm to collecting old computers to being one of the first investors in Google, the iconic domestic goddess has a penchant for technology.

The Legacy Users You Might Meet in Enterprise Software Heaven

Leverage the power of the champions of new technology at your company to address the resistors of change.

Himanshu Sareen

Why Early Adopters Will Win the Franchise Game

A 'don't-rock-the-boat' strategy is no longer an acceptable option.

Jason Daley

How to Attract (and Keep) Your First 100 Customers

If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.

Eric Siu

Why It Pays Big to Be an Early Adopter in Franchising

Getting in on the ground floor can lead to big things in a world where a relatively modest investment can turn into a profitable business.

Jason Daley

3 Memorable Ways to Launch a Product to Wow Customers

Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.

Is Competition a Catalyst for Innovation?

The products of rival firms can prompt and motivate a company to differentiate its offerings and invent new solutions.

Jason Johnson

4 Steps to Ace an Early-Adopter Culture

Encourage your staff to be tech-forward. Give them the time and tools to experiment

Kelli Richards