What Every Entrepreneur Must Understand About Their First 10 Customers
News and Articles About Early Adopters
Would You Eat Lab-Grown Beef? This Startup Is Counting on It.
How do you get a wary public to embrace meat cultured from stem cells?
Control What You Can
How a Startup for Flying Private Launched Lean
The founder of a private aviation startup explains why it launched with one route first.
Tanya Benedicto Klich
Martha Stewart Is Way More Into Tech Than You Ever Realized
From flying drones around her farm to collecting old computers to being one of the first investors in Google, the iconic domestic goddess has a penchant for technology.
Early Adopters Are Great, But They Aren't Most Customers
This segment of the customer base is important for many reasons, but listening to them too much can lead to a slow death for your product.
The Legacy Users You Might Meet in Enterprise Software Heaven
Leverage the power of the champions of new technology at your company to address the resistors of change.
Make More Happen
Why Early Adopters Will Win the Franchise Game
A 'don't-rock-the-boat' strategy is no longer an acceptable option.
Starting a Business
How to Attract (and Keep) Your First 100 Customers
If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
Why It Pays Big to Be an Early Adopter in Franchising
Getting in on the ground floor can lead to big things in a world where a relatively modest investment can turn into a profitable business.
3 Memorable Ways to Launch a Product to Wow Customers
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Gabrey Means & Cassie Hughes
Is Competition a Catalyst for Innovation?
The products of rival firms can prompt and motivate a company to differentiate its offerings and invent new solutions.
4 Steps to Ace an Early-Adopter Culture
Encourage your staff to be tech-forward. Give them the time and tools to experiment
How Can I Reach Out to Early Adopters?
Social marketer Starr Hall on ways to market to customers who are more likely to embrace new technology.
Starting a Business
Reprints & Licensing
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