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Marketing

Targeting the 'It Girl' Customer

Opinions expressed by Entrepreneur contributors are their own.

In this episode of "Smart Entrepreneur," Jennifer Hyman and Jennifer Fleiss, the co-founders of Rent the Runway, outline five strategies they've used to build a high-tech fashion company. They've had success targeting a new breed of consumer -- a young women with sophisticated fashion sense -- while learning technology first-hand and raising venture capital.

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