Blended Strategy Group's Clients Include the Kardashians, Jon Bon Jovi and Gwen Stefani
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In this video, Jen Hacker of lifestyle website Toast Meets Jam talks with Allison Statter and Sherry Jhawar are the co-founders of Blended Strategy Group (BSG), a little known company that manages well-known talent including the Kardashians and the Jenners, Christina Aguilera, Jennifer Hudson, Chelsea Handler, Jon Bon Jovi, Gwen Stefani and Nicole Scherzinger. BSG circumvents typical talent agencies and corporate red tape by making direct connections between brand management and talent management so clients benefit from a better strategic fit, cost savings and high-touch service.
Allison Statter, daughter of music mogul Irving Azoff has been an entertainment executive for over 16 years. Allison's partner in BSG is Sherry Jhawar, the former Global Head of Marketing for eos Products, the beauty / skincare brand with the now ubiquitous lip balm. Sherry was responsible for all brand strategy, product development, digital advertising/marketing and orchestrated successful collaborations with Disney, DreamWorks, Keds and a variety of celebrities and influencers. Prior to joining eos, Sherry was a top marketing executive for L'Oreal and an investment banker at Goldman Sachs.
Watch more videos from Toast Meets Jam on YouTube here.
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