The 4 Laws of Content Marketing

Free Book Preview Winfluence

Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques.
2 min read

The that you create for your -- be they blog posts, podcasts or videos -- are vital to attracting and engaging customers.

On this episode of #theREI360show, Chris Haddon and Jason Balin, co-founders of Columbia, M.D.-based lending and real estate companies Hard Money Bankers and REI 360, discuss four laws of creating and distributing content. From providing value to your audience to being consistent, requires strategy. At the same time, however, content marketing is most effective when you "be yourself," the co-founders explain.

Click play to learn the four laws -- and how abiding by them can boost your business.

Watch more videos from the folks at REI 360 on their YouTube channel here.

Related: How Business Fits Into the Puzzle of Human Psychology

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with on as well as our apps on Amazon FireRoku and .

Click here to become a part of this growing video network.

    More from Entrepreneur

    Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
    1. Schedule a FREE one-on-one session with a Franchise Advisor
    2. Choose one of our programs that matches your needs, budget, and timeline
    3. Launch your new franchise organization
    Discover the franchise that’s right for you by answering some questions about
    • Which industry you’re interested in
    • Why you want to buy a franchise
    • What your financial needs are
    • Where you’re located
    • And more
    Make sure you’re covered for physical injuries or property damage that occur at work by
    • Providing us with basic information about your business
    • Verifying details about your business with one of our specialists
    • Speaking with an agent who is specifically suited to insure your business

    Latest on Entrepreneur