The 4 Laws of Content Marketing

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The marketing materials that you create for your business -- be they blog posts, podcasts or videos -- are vital to attracting and engaging customers.

On this episode of #theREI360show, Chris Haddon and Jason Balin, co-founders of Columbia, M.D.-based lending and real estate companies Hard Money Bankers and REI 360, discuss four laws of creating and distributing content. From providing value to your audience to being consistent, content marketing requires strategy. At the same time, however, content marketing is most effective when you "be yourself," the co-founders explain.

Click play to learn the four laws -- and how abiding by them can boost your business.

Watch more videos from the folks at REI 360 on their YouTube channel here.

Related: How Business Fits Into the Puzzle of Human Psychology

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