The Difference Between Customer Service and Customer Experience

Your company should be doing both.
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There's a big difference between customer experience and customer service. In this video, Entrepreneur Network partner Patrick Bet-David goes through the major differences between the two. Bet-David also recommends some exercises you can do to understand customer service at your business. 

Customer service is reactive, where customer experience is proactive, Bet-David says. For example, customer service could be helping an upset client with an issue they are having with your product or service. Customer experience is providing things such as a loyalty rewards program or special promotions for customers' birthdays.

How you treat your customers and the experience you create for them is key to running a successful business. To learn more, click play.

Watch more YouTube videos from Bet-David on his channel and check out his new book Drop Out And Get Schooled.

Related: 12 Ways to Inspect and Improve Your Business

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