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Small Business Heroes

The Simplest Test of Whether Your Business Idea Is Good or Bad

What happens when you tell someone your idea?
VIP Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

If you have a business idea you think might be a winner, go tell people about it and watch their reactions closely. If their eyebrows go up in excitement as you explain, you probably have a good idea. If they furrow their brow and their eyebrows go down, you probably don't.

Ian Siegel, co-founder and CEO of ZipRecruiter, calls this the Eyebrow Test.

In this episode, Entrepreneur Network partner Business Rockstars sits down with Siegel to talk about business ideas -- how to know whether yours is a winner, whether it's ready or how you can move it forward. Most importantly, Siegel talks about how you need to focus your idea, make sure you do one thing really well and don't overreach at the start.

Watch the video to learn more.

Related: Why Every Entrepreneur Should Make Unreasonable Goals

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices. 

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