The 3 Tools Every Expert Needs to Become a Thought Leader
Grow Your Business, Not Your Inbox
Every thought leader has three things: a book, a show and an email list. These three things all have different functions, which work together to create a holistic experience for an audience.
In this video, Entrepreneur Network partner Greg Rollett explains how to craft your own book, show and email list. What should you emphasize on each platform? How should you approach each editorial and business decision?
For example, Rollett says you should treat your book like your own religion. What do you believe about your field or business? Base these beliefs in principles, which are evergreen, rather than activities, which will change and evolve with culture and technology, and you're on your way to making your own successful book.
Click play to learn more.
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