4-Step Guide to Creating Great Marketing Videos

Video can massively improve sales, but only if you do it right.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
Entrepreneur Leadership Network VIP
Entrepreneur Network Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Ben Angel describes the four steps you need to take to improve your video marketing strategy and make more sales.

For example, you can make a much bigger profit by finding complementary pieces or products you can offer at the time of checkout. Think of a pizza restaurant -- you often don't just buy the pizza, you buy a soft drink and a dessert to go along with it. That makes your purchase significantly more expensive -- and profitable for the business -- than it would be otherwise.

Click play to learn more.

Related: The 5 Biggest Marketing Mistakes and How to Avoid Them

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Let us help you take the NEXT step. Whether you have one-time projects, recurring work, or part-time contractors, we can assemble the experts you need to grow your company.

Latest on Entrepreneur