Facebook

Why Boosting Your Facebook Posts Is Just Throwing Money Down the Drain

If you're going to pay for Facebook ads, make sure you do so in a smart way.
Contributor
Entrepreneur and Online Marketing Expert
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Neil Patel explains why you shouldn't boost Facebook posts that drive traffic to your blog.

Why? Well, because by its very nature, the traffic you pay for probably won't come back unless you keep boosting your post and making it visible. As a result, you need to make sure you have a chance to actually get something from these people on their single visit for your site.

You could try to get some of their basic information -- perhaps an email for your mailing list -- but the more steps you need to take to get to a sale, the less likely you are to actually make one. That's why Patel advises to skip boosting the blog altogether and instead focus on paying to send people to your product page.

Click play to learn more.

Related: How to Get Your Website Ranked on Google News

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.