Promoting a Close-Knit Company Culture Can Lead to Profitability

A team who spends time bonding outside the office could possibly work better inside the office.

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
CEO, Single Grain. Founder, Growth Everywhere.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu continues his conversation with the president of AppSumo, Ayman Al-Abdullah, about his approach to building a long-lasting team.

Al-Abdullah talks about the culture of his company, AppSumo. The company's president recounts the interesting story surrounding the company's beginnings. The company talks about implementing trips and team happy hours into the company's schedule. For Al-Abdullah, culture is simply about hiring the right people who will be open to taking on new responsiblities and can think outside of the 9-to-5 work schedule.

The company also makes an effort to encourage team bonding and have personal conversations by taking the team on  a retreat to Seattle, where everyone will go to the woods together, as well as enjoy the city's nightlife together. 

Finally, in order to get your team on the same page and move towards profitability, your business shouldn't focus on the latest industry news, but strategies that have worked for you already. By analyzing these top three tactics, can help sustain a successful entrepreneurial path. 

Click the video to hear more AppSumo's Ayman Al-Abdullah and Eric Siu's conversation. 

Related: Why This Startup Went Through Nearly 50 Interviews to Find the Right Hire

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur