Growth Strategies

Give Your Audience What They Want on Social Media Before Pushing Your Agenda

Blake Lawrence, CEO and co-founder of opendorse, talks about the advice he gives the athletes he works with for building on their fan base.
VIP Contributor
Entrepreneur, CEO and Founder, Sports 1 Marketing
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Emotions tend to run high for sports fans, which is why tapping into fanhood is so important for the marketing efforts of today’s top brands. Blake Lawrence, CEO and co-founder of opendorse, talks about how his football career at Nebraska prepared him to understand athlete marketing and the role that social media has in extending an athlete’s influence.

Watch as Entrepreneur Network partner David Meltzer and Lawrence discuss the emotional appeal that athletes and their social media content have for fans, as well as how this emotion is being leveraged by companies to improve their marketing efforts and better showcase their products.

Related: How Magic Johnson and Hulk Hogan's Agent Fell So Far

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur Press® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.