Subscribe to Entrepreneur for $5
Subscribe

How These 2 Best Friends Have Scaled Their Fitness Brand Together

The founders of this fitness brand discuss how their friendship has evolved as their business has grown.

By
Opinions expressed by Entrepreneur contributors are their own.

Bonnie Micheli and Tracy Roemer, founders and co-owners of Shred 415, discuss the chance encounter in a grocery store that led to their friendship. Then, they break down how that friendship has evolved into a burgeoning fitness business and brand.

Micheli, Roemer and The Playbook host David Meltzer, discuss the importance of having a business partner who has a complementary skill set, as well as the emphasis that the Shred 415 team places on transparency and constructive feedback in their organization. The three also discuss how best to balance family life and entrepreneurship, sharing their thoughts on the importance of having the right support system.

Related: The Founder of Lululemon Breaks Down His Rule of 3

Latest

How to Lead Calmly and Effectively While Your Business Experiences Growth

The co-founder and CEO of Komodor discusses his company's journey and his advice for entrepreneurs who find themselves in the spotlight overnight.

This Meta Leader Has Interviewed More Than 300 Job Candidates. Here are Her Pro Tips to Help You Nail Your Next Job Interview.

Meta's head of Global Environmental, Social, and Governance Business shares her dos and don'ts when it comes to the phases of a job interview.

This No-Code Platform Just Closed a $55.5 Million Round B

The co-founder and CEO of EasySend shares how his company creates digital customer journeys and his advice for entrepreneurs looking to break through the noise.

This SaaS Founder Sold His Business to Oracle for $9.3 Billion

In November 2016, NetSuite was acquired for $9.3 billion. Founder Evan Goldberg explains how it happened.

These Founders Started Their Company With a $300 Investment. They've Now Done $1 Million in Profits.

Watch this exciting episode of 'Entrepreneur Elevator Pitch' to learn about Canadian legging company Rose Buddha and see which hopefuls are able to land investor capital.

This Digital Campaign Celebrates the Fast-Growing Workforce of Web Creators

Elementor's VP of Marketing discusses the company's digital campaign and how web creators fit into the larger creator economy.

Watch the 60-Second Pitch That Landed a $500,000 Investment

Find out which companies impress our investors on another exciting episode of 'Elevator Pitch.'

Why This CEO Believes Entrepreneurship Is as Important to Learn as Geometry

Ayele Shakur shares her bold plan to make entrepreneurship education a requirement for high-school students and explains why business leaders should get on board.

How this Healthcare Entrepreneur is Disrupting the Fertility Space

The Founder and CEO of Inception Fertility shares how his family's road to parenthood inspired a brand that's making fertility treatment more accessible and the patient experience at the heart of what they do.

Can a Sex-Enhancement Product Score a $100K Deal in 60 Seconds?

Don't miss the new 'Entrepreneur Elevator Pitch' episode. Watch now!

Why This Company Is Providing Financial Services for the Blockchain Space

The co-founder and managing partner of Nexo shares how his company has expanded from a lending service to a 360-degree financial management platform.

This Doctor Uses Machine Learning to Identify Overlooked Causes of Infertility

The founder of Pregmune shares how his company is revolutionizing the treatment of fertility care.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

  • An original series streaming weekly where you can Click-to-Invest while you watch. THEIR JOURNEY. Your decision.
  • Your favorite pitch show is back with new entrepreneurs pitching Entrepreneur's investors.
  • Host Nicole Walters interviews small business founders to discuss their unique challenges and experiences running and growing a business. 
  • Jessica Abo covers the causes people care about, the powerful work they do and how they got to where they are in the first place.
  • Bestselling author, Ben Angel, takes his audience on a journey into the entrepreneurial mind to uncover why we do what we do through his powerful short films and educational videos so you can unleash your ideas and potential.
  • Watch our staff interview top entrepreneurs and report on location in these Entrepreneur.com exclusive videos.