The Secret to Setting Successful Long-Term Business Goals

To truly achieve your goals, try following what Brian Tracy dubs the "GOSPA" method.

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Chairman and CEO of Brian Tracy International, Speaker and Author
2 min read
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In this video, Entrepreneur Network partner Brian Tracy says that the daily turbulence of the business landscape has lead many executives to only look at problems in the short-term, and because of this, they only make a little headway towards goals that will truly matter in the long-term. 

Setting clear goals is the first step to thinking ahead. As a leader, your ability to give your employees a clear sense of direction of their work is important. Tracy mentions many employees unmotivated due to a lack of goals.

That's why you can use the acronym G.O.S.P.A -- which stands for goals, objectives, strategies, priorities and activities -- to both set your direction and communicate your vision to your employees.

Click to learn more about the method and setting long-term goals. 

Related: 4 Steps to Take Your Marketing Efforts to the Next Level

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