Why Fitbit Prioritizes People Over Products

The Senior VP of Design for Fitbit shares his thoughts on the broad range of opportunities for aspiring designers.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Leadership Network VIP
Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Jonah Becker, Senior Vice President of Design for Fitbit, talks about how his childhood passion for design, which was inspired by his mom, and how his interest in sports and health led him to a role as one of the world’s top designers of wearables. Becker also talks about how Fitbit’s platform works as an accountability partner for its users and the company’s desire to remain focused on people instead of on products.

Becker and The Playbook host David Meltzer provide insights on how the market for wearables has evolved and where it is headed in the future. The pair also dive deep on the value of health-related data for consumers and how companies like Fitbit can help people improve their health through simple lifestyle changes.

Related: The Founder of Charity: Water Had to Change His Mindset Before He Could Change the World

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur