How to Build an Audience From Scratch

Your content may be ready to go, but you also need to secure a receptive group of customers.

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
Founder of Ambitious.com
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, partner Greg Rollett discusses how to build your audience, even if you're starting from scratch. According to Rollett, one of the main questions he receives from others is how to build an audience when you don't have one at all. 

In order to create content that speaks to your intended audience, you must first look to define who your audience is and what they want. Once you've tackled finding the right group, you can begin marketing to them. You goal is not to be the most famous in the world, but the best-known witihin your particular space. Once you start focusing on your selected audience, your content will have far more impact.

Click the video to hear more from Greg Rollett.

Related: How to Increase Your Sales With Original Video Content

Entrepreneur Network is a premium video network providing , education and inspiration from and thought leaders. We provide expertise and opportunities to accelerate and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur