VIDEO: ¿Quieres crear una marca valiosa en medio de la crisis? Andrea Arnau te dice cómo

La inversionista y tiburona de Shark Tank Colombia nos da las claves para construir un producto reconocible en un mundo en pandemia.


Nota de la editora: Esta entrevista forma parte de nuestra serie "Consejos de Tiburones" donde los inversionistas de Shark Tank México y Colombia nos compartirán tips prácticos que todo emprendedor puede aplicar en su vida.

¿Cómo construyes una marca que se quede en la memoria de los consumidores en un mundo que constantemente los bombardea con información nueva (especialmente en 2020)? Andrea Arnau nos da la clave para tener una empresa de gran crecimiento y es tener un propósito masivo de transformación. 

Esta empresaria e inversionista colombiana CEO de CPT Investments, que ayuda a compañías de diferentes tampaños a crecer mediante el uso de tecnologías exponenciales como Inteligencia ArBficial, Realidad Virtual y Big Data, nos cuenta cómo generar una estrategia de branding va más allá de solo desarrollar un logo o un eslogan.

Haz clic en el video para conocer los tips que esta tiburona de la quinta temporada de Shark Tank México tiene para ti. 

¡No te pierdas los nuevos capítulos de Shark Tank México todos los viernes a las 22 horas por Canal Sony!

Ingresa Ahora


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