Connecting With Customers on an Emotional Level

The host of a podcast about online marketing talks about the importance of connecting with audiences like they're best friends.

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Amy Porterfield is a expert who teaches business courses online and hosts the “Online Marketing Made Easy.” In this episode of #ThePlaybook, Porterfield talks with host David Meltzer about forming connections through marketing, the importance of consistently producing content and how everyone has an online course to teach.

Porterfield talks about connecting with audiences on an emotional level by obsessing about their wants, dreams and worries — to know them as well as you know your best friends. This ability to connect is innate for some but can also be developed, according to Porterfield. She also stresses the importance of email lists and communicating conversationally.  

Porterfield talks about what she learned from , namely resourcefulness and that is 80 percent mindset and 20 percent mechanics. She also talks about from her missteps, including inconsistency when producing content.

Porterfield discusses her of helping others sell their expertise by creating digital courses, as they can be lucrative and offer freedom and flexibility to instructors.

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