Be Purpose Driven

Actor/Producer and founder of The Honest Company Jessica Alba encourages businesses to include giving back in their business models.

Free Book Preview: Unstoppable

Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential.
1 min read

doesn’t just talk about wanting to help others, she included giving to those in need within The Honest Company’s . And she encourages other business owners to do the same. “You can take a percentage of sales and embed that in your business model,” she explains. “And you can say, ‘We are going to stand for this.’” Jessica says she got some pushback from her initial investors and was asked to take this charitable component off the table. “Instead of meeting them with anger or frustration, I met them with, ‘Let’s just try it,” she explains. “And if it doesn’t work, we can always pivot.” It was a way to buy time and test out her plan, which in the end worked and became a signature pillar of what The Honest Company is all about.

Entrepreneur Small Business Tips is brought to you by The UPS Store. Every ing for small business, all in one place.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • A 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur