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News and Articles About Google Analytics

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
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Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
March 19, 2014 in Marketing
10 Questions to Ask When Optimizing Your Website for Mobile Users

10 Questions to Ask When Optimizing Your Website for Mobile Users

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Expert tips on how to rock your business's web presence on smartphones and tablets.
March 4, 2014 in Technology
14 Tools Every Entrepreneur Needs for Managing Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

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With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
February 28, 2014 in Social Media
Simplify Your SEO Program With These 5 Strategies

Simplify Your SEO Program With These 5 Strategies

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Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
January 13, 2014 in Online Marketing
Tracking Customers Beyond Google Analytics

Tracking Customers Beyond Google Analytics

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A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
November 8, 2013 in Online Marketing
The Single Most Important Website Metric

The Single Most Important Website Metric

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What's the most important website metric for my business?
November 5, 2013 in Online Marketing
10 Questions to Ask When Using Google Analytics

10 Questions to Ask When Using Google Analytics

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How to use the free website metrics tool to better understand your customers and track e-commerce and ads.
September 23, 2013 in Your Website
New Google Tool Helps Businesses Deliver Better Online Ads

New Google Tool Helps Businesses Deliver Better Online Ads

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The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
April 25, 2013 in Your Website
Have an App? Google Has Analytics for That

Have an App? Google Has Analytics for That

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With Mobile App Analytics, users track performance statistics of the apps they've created, as well as their websites.
June 29, 2012 in Apps & Software
How Google's 'Content Experiments' Can Simplify Website Testing

How Google's 'Content Experiments' Can Simplify Website Testing

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The new tool lets users experiment with web designs to determine which ones work best. Here's a look.
June 7, 2012 in Apps & Software
Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

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Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.
March 23, 2012 in Social Media
Three Secrets to Using Google Analytics for Measuring Your Website's ROI

Three Secrets to Using Google Analytics for Measuring Your Website's ROI

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If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
February 27, 2012 in Your Website
Four Low-Cost Ways to Turbo-Charge Your Website

Four Low-Cost Ways to Turbo-Charge Your Website

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Consider these tips and tools for making improvements to your site that can help attract customers and help you close more sales.
February 14, 2012 in Building a Website
Five Tools for a Smarter Business

Five Tools for a Smarter Business

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Smaller companies can enjoy the benefits of business intelligence software without the overhead. Here are a handful of resources that make it happen.
November 10, 2011 in Tools & Services
Five Things You Should Know About Web Analytics

Five Things You Should Know About Web Analytics

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Web traffic alone doesn't generate sales. Answer these questions as you track your web-site metrics.
July 11, 2011 in Your Website
How to Decode Website Metrics to Pump Up Your Online Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

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Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
June 2, 2011 in Online Marketing

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Ultimate Guide to Google AdWords, 3rd Edition
Ultimate Guide to Google AdWords, 3rd Edition
By Perry Marshall and Bryan Todd
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