Google Analytics | Page 2

Take a look at what's working in the world of social-media analytics.

When it comes to your workforce, decisions should be informed by data, but made by people.

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.

You live and die by engagement. As scary as it may seem, analyzing that data is key to your success.

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.

Marketers who have been keyword-dependent should start learning as much as they can about other methods of improving SEO.

There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.

The latest changes from Google are an opportunity for mobile marketers to climb past their compettion.

To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.

Some of these services are well known, while others are a bit obscure.

A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.

What happens when you take two of the top online platforms in the industry and allow them to play together nicely?

The volume of raw data available with Google Analytics is daunting, until you learn a few essential concepts.

A law office needs to target its market differently than a business selling stuffed animals.

You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.

To get the best picture of your website's performance, regularly check these reports – and make sure you're using them the right way.

Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.