Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.