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News and Articles About Mobile Apps
How Ecommerce Marketers Are Adapting to the Apple Watch
Apple's ballyhooed watch offers new ways to connect with customers, if they allow your brand onto that little screen.
15 Time-Tested Apps Your Business Can't Live Without
Make these apps work for you, in areas like travel, money, communications and more.
From Meerkat to Riff: 5 New Ways to Market Your Brand
A look at the latest tools for your marketing kit.
Meet Wag, an App to Help You Find a Dog Walker
During each walk, Wag provides owners with a photo of their dog, a map of the walk, and a 'pee-poop' status update.
Social Media Marketing
How Mobile Tech and Social Media Are Merging to Change the Shopping Experience
The near ubiquity of smartphones and the irresistible lure of social media are upending how retail is done, all over the world.
Little Interest From Software Developers in Microsoft's New Apps Plan
To boost sales of its phones and new operating system, Microsoft said it would provide tools to make it easier to design apps for Windows based on apps that run on Android or Apple.
An App That Engages Customers Is Not Automatically an App That Makes Money
Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
Lies App Developers Tell to Acquire Your Business
Five scenarios to watch out for, to make sure you're getting what you pay for.
This App Wants to Be Your One-Stop Shop for Hotel Services
To streamline the hotel experience, MobileSuites might be worth checking out.
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Here Are 12 Must-Use Apps for Marketers
From content distribution to social listening, here are the apps marketers need to be using right now.
The 3 Stakeholders That Make for Meaningful Connectivity
If your company makes devices for connected life, you should be thinking about more than just consumers.
3 Essentials for Marketing Your Mobile App
A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
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