Mobile Apps

News and Articles About Mobile Apps

How Ecommerce Marketers Are Adapting to the Apple Watch
Ecommerce

How Ecommerce Marketers Are Adapting to the Apple Watch

Apple's ballyhooed watch offers new ways to connect with customers, if they allow your brand onto that little screen.
Eric Samson
15 Time-Tested Apps Your Business Can't Live Without
Mobile Apps

15 Time-Tested Apps Your Business Can't Live Without

Make these apps work for you, in areas like travel, money, communications and more.
Grant Davis
From Meerkat to Riff: 5 New Ways to Market Your Brand
Marketing

From Meerkat to Riff: 5 New Ways to Market Your Brand

A look at the latest tools for your marketing kit.
Ann Handley
Meet Wag, an App to Help You Find a Dog Walker
Apps

Meet Wag, an App to Help You Find a Dog Walker

During each walk, Wag provides owners with a photo of their dog, a map of the walk, and a 'pee-poop' status update.
Catherine Clifford
How Mobile Tech and Social Media Are Merging to Change the Shopping Experience
Social Media Marketing

How Mobile Tech and Social Media Are Merging to Change the Shopping Experience

The near ubiquity of smartphones and the irresistible lure of social media are upending how retail is done, all over the world.
Oren Levy
Little Interest From Software Developers in Microsoft's New Apps Plan
Windows Phone

Little Interest From Software Developers in Microsoft's New Apps Plan

To boost sales of its phones and new operating system, Microsoft said it would provide tools to make it easier to design apps for Windows based on apps that run on Android or Apple.
An App That Engages Customers Is Not Automatically an App That Makes Money
Mobile Apps

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Brett Relander
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
Messaging apps

The Future of Social Is Messaging Apps, But How Do Brands Fit In?

The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
Brian Honigman
Lies App Developers Tell to Acquire Your Business
App Developers

Lies App Developers Tell to Acquire Your Business

Five scenarios to watch out for, to make sure you're getting what you pay for.
Rahul Varshneya
This App Wants to Be Your One-Stop Shop for Hotel Services
Business Travel

This App Wants to Be Your One-Stop Shop for Hotel Services

To streamline the hotel experience, MobileSuites might be worth checking out.
Elaine Glusac
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Brett Relander
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Dan Newman
The 3 Stakeholders That Make for Meaningful Connectivity
Mobile Apps

The 3 Stakeholders That Make for Meaningful Connectivity

If your company makes devices for connected life, you should be thinking about more than just consumers.
Kevin Young
3 Essentials for Marketing Your Mobile App
Marketing Strategies

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
Pratik Dholakiya