Why Your App Should Target Smartwatch Wearables
Smartwatch popularity is growing fast. Don't risk losing out on this aggressively growing market.
By Michael Frederiksen •
Opinions expressed by Entrepreneur contributors are their own.
It's no secret that the popularity of mobile phones has been growing aggressively since Apple introduced the iPhone in 2007. Today, 83 percent of the U.S. population has a mobile phone, and the number is still growing. Apple is now the most popular choice as the leading mobile phone vendor, with close to 46 percent of U.S. mobile phone subscribers using an iPhone, followed by Samsung in second place with a 25 percent market share.
Smartwatch wearables were made popular by Samsung when it introduced its Samsung Galaxy Gear in 2013. Apple took notice and quickly started its own R&D, which introduced the Apple Watch in 2015.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
