This is a subscriber-only article.

Save 33% on Entrepreneur+ during our Memorial Day Sale

Use code SAVE33 at checkout.

Subscribe Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Why Your App Should Target Smartwatch Wearables Smartwatch popularity is growing fast. Don't risk losing out on this aggressively growing market.

By Michael Frederiksen Edited by Anna Wahrman

Opinions expressed by Entrepreneur contributors are their own.

Tim Robberts | Getty Images

It's no secret that the popularity of mobile phones has been growing aggressively since Apple introduced the iPhone in 2007. Today, 83 percent of the U.S. population has a mobile phone, and the number is still growing. Apple is now the most popular choice as the leading mobile phone vendor, with close to 46 percent of U.S. mobile phone subscribers using an iPhone, followed by Samsung in second place with a 25 percent market share.

Smartwatch wearables were made popular by Samsung when it introduced its Samsung Galaxy Gear in 2013. Apple took notice and quickly started its own R&D, which introduced the Apple Watch in 2015.

Smartwatch wearables are now seeing the same trend as mobile phones in popularity, with a projected increase from over 66 million units sold worldwide in 2019 to over 105 million sold units in 2023.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In