This ad will close in

Search engine marketing

Subscribe

News and Articles About Search engine marketing

The New Rules of Lead Generation Resemble the Old Rules, Somewhat
BY
Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
April 1, 2014 in Marketing
Ditch the Spam: Creating an 'Ethical' SEO Strategy

Ditch the Spam: Creating an 'Ethical' SEO Strategy

BY
While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
March 31, 2014 in Marketing
Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

BY
The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
February 20, 2014 in Marketing
Why the Rap Genius Story Is Really About Google

Why the Rap Genius Story Is Really About Google

BY
Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.

12 Strategies for Promoting Your YouTube Videos

BY
Want to get the word out about your YouTube videos? Review these quick tips.
January 2, 2014 in Online Marketing
Are You 'Layering' SEO? You Should Be.

Are You 'Layering' SEO? You Should Be.

BY
To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
December 3, 2013 in SEO | Search Engine Optimization
Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media?

BY
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
July 18, 2013 in Social Media
Social Media May Soon Drive More Traffic to Your Website Than Search Engines

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

BY
A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
June 25, 2013 in Social Media
Why Engaging Online Content Is a Must for SEO

Why Engaging Online Content Is a Must for SEO

BY
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Link Building: 12 Ways to Get Other Sites to Link to Yours

Link Building: 12 Ways to Get Other Sites to Link to Yours

BY
Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
How to Get Your Podcast Found in iTunes Search

How to Get Your Podcast Found in iTunes Search

BY
From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
December 18, 2012 in SEO | Search Engine Optimization
Bing vs. Google: Which Search Engine is Best?

Bing vs. Google: Which Search Engine is Best?

BY
Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
October 13, 2012 in SEO | Search Engine Optimization
Video: How Google+ Can Improve Your SEOPlay Video

How Google+ Can Improve Your SEO (Video)

BY
Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
September 13, 2012 in SEO | Search Engine Optimization
3 Post-Penguin SEO Tips for Backlink Cleanup

3 Post-Penguin SEO Tips for Backlink Cleanup

BY
Avoid search engine penalties by following these simple tips.
September 7, 2012 in SEO | Search Engine Optimization
SEM, SERPs and Other Online Marketing Terms Explained

SEM, SERPs and Other Online Marketing Terms Explained

BY
Explanations for eight common acronyms you might encounter in your online marketing efforts.
August 23, 2012 in Online Marketing
The State of SEO and What Entrepreneurs Need to Know

The State of SEO and What Entrepreneurs Need to Know

BY
From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Building a Successful Google Campaign from Scratch

Building a Successful Google Campaign from Scratch

BY
First identify your ideal customer, and then determine what words they’re using to search for your products and services.
August 7, 2012 in Online Marketing
Video: How Google Measures 'High Quality' ContentPlay Video

How Google Measures 'High Quality' Content (Video)

BY
The factors search engines consider when analyzing the content on your site.
5 Tips for Making Your Website More Social

5 Tips for Making Your Website More Social

BY
The right messages, distinctive content and incentives are key to 'social optimization.'
July 2, 2012 in Your Website
How Using Microdata Can Improve Your Website SEO

How Using Microdata Can Improve Your Website SEO

BY
Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
Three Key Business Investments to Make in 2012

Three Key Business Investments to Make in 2012

BY
It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
December 14, 2011 in Marketing Ideas
Understanding Google's New Sitelinks

Understanding Google's New Sitelinks

BY
Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
August 25, 2011 in Online Marketing
Taking the Pain Out of Search Engine Marketing

Taking the Pain Out of Search Engine Marketing

BY
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
July 15, 2011 in Online Marketing
Tell Google You're Ready for Your Close-Up

Tell Google You're Ready for Your Close-Up

BY
Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
May 10, 2011 in Online Marketing
Six Steps for Revving Up Your Search-Engine Marketing

Six Steps for Revving Up Your Search-Engine Marketing

BY
To find new customers through paid-search advertising, consider this advice.
April 11, 2011 in Finding Customers

Most Shared Stories

From the Entrepreneur Bookstore

Ultimate Guide to Link Building
Ultimate Guide to Link Building
By Eric Ward and Garrett French
More Info