Search Engine Marketing
News and Articles About Search Engine Marketing
Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
Want to get the word out about your YouTube videos? Review these quick tips.
To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
Avoid search engine penalties by following these simple tips.
Explanations for eight common acronyms you might encounter in your online marketing efforts.
From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
First identify your ideal customer, and then determine what words theyâre using to search for your products and services.
The factors search engines consider when analyzing the content on your site.
The right messages, distinctive content and incentives are key to 'social optimization.'
Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.