Search engine marketing
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Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests. How to Get Your Podcast Found in iTunes Search
BY AJ Kumar
From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace. Bing vs. Google: Which Search Engine is Best?
BY AJ Kumar
Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.Play Video How Google+ Can Improve Your SEO (Video)
BY Danny Sullivan
Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results. 3 Post-Penguin SEO Tips for Backlink Cleanup
BY AJ Kumar
Avoid search engine penalties by following these simple tips. SEM, SERPs and Other Online Marketing Terms Explained
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Explanations for eight common acronyms you might encounter in your online marketing efforts. The State of SEO and What Entrepreneurs Need to Know
BY Jason Fell
From algorithm updates to mining customer data, one expert on what changes in search mean for businesses. Building a Successful Google Campaign from Scratch
BY Perry Marshall and Bryan Todd
First identify your ideal customer, and then determine what words theyâre using to search for your products and services.Play Video How Google Measures 'High Quality' Content (Video)
BY Danny Sullivan
The factors search engines consider when analyzing the content on your site. 5 Tips for Making Your Website More Social
BY Joanna Lord
The right messages, distinctive content and incentives are key to 'social optimization.' How Using Microdata Can Improve Your Website SEO
BY AJ Kumar
Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website. Three Key Business Investments to Make in 2012
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It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big. Understanding Google's New Sitelinks
BY Mikal E. Belicove
Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results. Taking the Pain Out of Search Engine Marketing
BY Jonathan Blum
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help. Tell Google You're Ready for Your Close-Up
BY Mikal E. Belicove
Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business. Six Steps for Revving Up Your Search-Engine Marketing
BY Diana Ransom
To find new customers through paid-search advertising, consider this advice.Connect with Entrepreneur
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